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Corporate entrepreneurship case study
Corporate entrepreneurship case study
Corporate entrepreneurship case study
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Introduction
A Discourse Community is a group of people whose members share the same goals and use mechanisms to communicate with each other through an acquired, specific lexis that enables individuals to attain goals with the help of other expert and intermediate members.
I chose to observe a Corporate Entrepreneurship class as my discourse community because I am interested in business and entrepreneurship. My task was to evaluate whether or not exposure to this business course changes the way the individuals within the discourse community communicate with each other and how this change, if any, effects their ability to achieve goals. I do believe the group of members demonstrate the six characteristics represented by a discourse community as defined by Swales. It is important to note that traces of intertextuality exist within this community.
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According to Swale’s (1990), a discourse community is a group of people who communicate with each other and share a common goal to which they will help one another achieve using specific mechanisms and lexis (p. 217). The six characteristics used in the identification process are as
A discourse community has an agreed set of common public goals. It is a group of individuals that have a specific way of interacting and communicating with one another. It is also used as a means to maintain and extend a group’s knowledge, as well as initiate new members into the group. Specific kinds of languages are used as a form of social behavior. Such discourse communities vary in size, purpose and importance.
Discourse Communities are defined as “a group of individuals bound by a common goal who communicate through approved channels and whose discourse is regulated” (Couzelis et al. 12). Every person on this planet belongs to a discourse community whether they realize it or not. If you start at a larger scale, Texas A&M University-Commerce is a large discourse community, and within that larger discourse community there are hundreds, quite possibly thousands of smaller discourse communities. Many of the discourse communities overlap with members belonging to several communities at the same time.
“A discourse community has a broadly agreed set of common public goals, has mechanisms of intercommunication among its members, uses its participatory
John Swales theorizes that discourse communities must meet six elements of shared criteria: commons goals, participatory mechanisms, information exchange, community specific genres, have highly specialized terminology, and members who possess a general level of expertise. For the purpose of this paper, I will analyze three of these components and observe how they function within the CPhT community. My analysis will emphasize the unique lexis that is necessary to function as a member of this community.
When a person is asked what he or she knows about discourse community, they might not have any idea of what that means. However, they are probably involved in more than one discourse community. Discourse community in a general definition means that a number of people who have the same interests, values, concerns, or goals. The discourse community term spanned to include everything from religions and morals to sports and games. In all these various kinds of discourse communities, there are some common fundamental forms of communication that participate in keeping these groups related like written regulations, requirements, instructions, and schedules. Being a
As put by Jen Waak in regarding the human need for community, “By surrounding yourself with others working toward a similar goal, you’ll get...yourself a bit further than you would have done on your own,” (Waak). By being able to see and participate in these different communities centered around different objectives, the goal becomes easier to achieve and bonds the group into something more through trying to reach it. This new unit is called a discourse community and is defined by John Swales as containing six specific characteristics: having a common goal, showing intercommunication and using lexis, having participation within the group, being defined by genres of texts, and having members with areas of expertise for the community. When looking
This is essentially reinforcing the second characteristic as well as stating that a discourse community should provide information and feedback through its means of communication. Sticking with the basketball team example, information and feedback would be given to the players, to critique them. They may have meetings with their whole team or separately with the coach. They’re given constructive criticism by their players and coaches for the betterment of the team.
In the Swales document we looked at in class, a discourse community has a set of common goals (Discourse Community). In high school basketball, the goal is to win the state championship. Also, a discourse community uses a specific jargon (Discourse Community). We see this in the rules and how some players and coaches communicate. Finally, a discourse community has its new members learn from experienced members (Discourse Community). This is evident when we talk about learning the fundamentals from the coaches. High school basketball can be a very diverse discourse community because while every team has different ways of doing things, they all have the same end goal of being the state champions. Basketball has always
Football is a discourse community I am involved in where the members have similar goals and expectations. As in, what Swales describes a discourse community as groups that have goals or purposes, and use communication to achieve these goals”. In his article “The Concept of Discourse Community” (Swales 466-479) Swales argues for a fresh conceptualization of discourse community, especially as a distinct entity from the similar sociolinguistic concept of speech community, and building upon the foundations of that argument defines discourse community in his own. In the Conceptualization of Discourse Community he talks about the six defining characteristics of a discourse community. The discourse community I am part of is playing and coaching football.
My discourse community is Christianity. My discourse community involves people who believe in God and lives up to the guidelines of the Bible. The people from this community are trying to enhance themselves by learning the Bible. An impeccable member attends church, strive for better lives, and aim to help others spread and disseminate words of wisdom. There are several reasons why Christianity is a discourse community. My discourse community has all of the six characteristics defined by John Swales. In my paper, I will describe how my discourse community meets all of Swales characteristics.
Community is like a Venn diagram. It is all about relations between a finite group of people or things. People have their own circles and, sometimes, these circles overlap one another. These interceptions are interests, common attitudes and goals that we share together. These interceptions bond us together as a community, as a Venn diagram. A good community needs good communication where people speak and listen to each other openly and honestly. It needs ti...
Everyone has their experience of entering a discourse community, such as attending high school, entering the company and joining organizations. Being a newcomer, we have to work hard so as to get accepted. In ENGL 1301, I have to write a composition on how I successfully joined a discourse community. Therefore, I am going to demonstrate my process of transiting to UTA and prove that I have successfully joined the UTA community in academic and social aspects. There were three problems I have faced when the school started: balancing study and entertainment (academic), different learning method from high school (academic) and overcoming loneliness (social). Transition to college life was not easy, I have changed my time management (ethos), learning method (logos) and attitude (pathos) to
Corporate Entrepreneurship can be seen as the process whereby an individual or a group creates a new venture within an existing organization, revitalizes and renews an organization ,or innovates. Zahra’s(1986) definition of corporate entrepreneurship suggests a formal or informal activity aimed at creating new businesses in established firms through product and process innovations and market developments,whereas sathe(1985) defines corporate entrepreneurship as a process of organizational renewal. Corporate Entrepreneurship has emerged as a much needed ingredient contributing towards the growth of any organization under a changing business environment.
Many people dream of becoming entrepreneurs someday. But it made me realize that there other factors that needs to be taken into consideration. We need to ask ourselves are we ready to take the challenge to the outside world. Not everyone have the vision, innovation and creativity to become an entrepreneur. The individual must have a positive attitude and accept the responsibility, have discipline to meet their goals, and take action when the opportunity presents itself. Many prefer a job security and rely on a weekly paycheck, while entrepreneurs will take risks and doesn 't have that luxury to know the amount of their income.