Corporate Entrepreneurship Case Study

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4.1 DISCUSSION
Based on this journal, two main points that can be applied or relate to Malaysian corporate entity had been identified and it is different dimensions of corporate entrepreneurship. The second point is the relationship between corporate entrepreneurship and firm’s performance.
The dimensions of corporate entrepreneurship in the journal include innovation, risk-talking and proactive. First, entrepreneurs use innovation as the prime tool to create or exploit opportunity. True innovation is rarely about creating something new. In Malaysia, every corporate entity should apply innovation so that the management discipline can transforms creative ideas into market successes. It can be applies to all form of innovation in a company such as technology-based, …show more content…

To improve this aggressive competitive stance, the firms have to know the pattern of competition and existing demand in the market to overcome competitors in the industry. Then, the firms should not act reactively to maintain its position in the market. This will make the firm become draggle in the market. Besides, the firm also can strive to lead the market as well as in marketing spending and emphasize the "follow soon" in the market. Firms should use the right attitude then they can adopt a strategy for competing on the market. In short, when the five dimensions of corporate entrepreneurship were improve, the interaction between corporate entrepreneurship with firm’s financial performance will become positive. While, after improve the dimensions of corporate entrepreneurship, the company should always do research and development (R&D). This can help the company to increase productivity within the company and enhance cooperation and interaction within the

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