Corporate Culture

Corporate Culture

Utilising the video case study of ‘Egg Finance’ (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals.

Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989:494) as:

“a set of shared, enduring beliefs communicated through a variety of

symbolic media, creating meaning in people’s work lives.”

The argument to be taken in this essay will identify the usefulness and necessity for corporate culture to gain organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim, Carol Axtell Ray, Terrance Deal and Allen Kennedy.

Qubein (1999:2), cited by Sadri and Lees, states that,” corporate culture encompasses several key elements.” He adds, “It is fostered not merely by a mission statement, but by a clear corporate vision which is a mental picture of the company’s desired future.”

It is not only the managers who should have this clear vision, the employees ought to perceive this as well. They should feel the need that they want to help to achieve the organizations goals.

When organisations follow corporate culture, they try to make their employees feel that they belong and are accepted for who they are, thus making them want to work for the company. Attempt is made to make the employees feel that their organisation is their religion. This has been clearly demonstrated in Egg Finance. Corporate culture has been extensively used in Egg Finance, and in doing so have captured the hearts and minds of their employees.

Each employee working for Egg Finance feels that “Egg” is their life. They feel safe and secure and feel that they are affiliated to the company. Carol Ray (1994) agrees with this as being part of corporate culture as she states that:

“a corporation’s culture has an important purpose to promote

a sense of belongingness to the employees.”

This has definitely worked for the employees at Egg. They even go to the extent of calling themselves an “egg person.” This ties in with the corporate cultural belief of Emile Durkheim and his approach.

Egg Finance have tried to create an “Egg World” for their employees. They have many out-of-work...

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...cess of the company.

As Edgar Schein portrays it,

“The right kind of culture will influence

how effective organisations are.”

(Edgar H. Schein, 1992, Organisational Culture and leadership)

Works Cited

• Thompson, P., & Mchugh, P. 2002, Work Organisations. 3rd ed, Palgrave, New York.

• Channel 4 Productions, 2000, Slave Nation, Egg Finance.

• Huczynski, A., & Buchanan, D. 2001, Organisational behaviour: An introductory text. 4th ed, Prentice Hall.

• Moorhead, G., & Griffin, R. 1989, Organizational behavior. 2nd ed, Houghton Mifflin Company, U.S.A.

• Sadri, G., Lees, B. 2001, “Developing corporate culture as a competitive advantage.”; The Journal of Management Development, vol. 20, no. 10, pp. 853-859.

• Ogbor, J.O., Jesse J.H.2001, “Critical theory and the hegemony of corporate culture”; The Journal of Organisational Change Management, vol 14, no. 6, pp. 590-608.

• Ray, Carol in Clark, H et al, 1994, Organisation and Identities, Chapmen 2 Hall.

• Schein, E.H. 1992, Organizational culture and leadership. 2nd ed, John Wiley & Sons, Inc.

• Schermerhorn, J. 2002, Management. 7th ed, John Wiley & Sons, Inc.