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(Merriam-Webster) In the corporate world, Good name or Image is seen as a major element of an organization’s attribution alongside and included in financial performance and innovation. Image is the perception of constituencies on how an organization actually presents itself (Van Riel, 1995) in front of its audience. Literature says corporate image plays a crucial role to generate loyalty among consumers. Other than corporate image, service quality and customer satisfaction are also viewed as key drivers of customer loyalty (Lai et al., 2009) and research generally tends to consider the links
(Article) This means they are continuously looking at engaging the entire labor force, stakeholders, and the company as a whole. CSR has developed into the dominant concept for business movements. Within this model, companies are attempting to position beliefs and ethical debates at the soul of the corporate culture and business model. Both individuals and employers have to collectively come together and stage and internalize the concepts. So in this sense, the values to establish and maintain organizational culture has to promote community and not focus on selfishness or just the individual.
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Corporate values are used to define corporate culture and drive operations found in “strong” corporate cultures. Boeing, Johnson & Johnson, and Bonar Group, the engineering firm I work for, all exemplify “strong” cultures. They all have a shared philosophy, they value the importance of people, they all have heroes that symbolize the success of the company, and they celebrate rituals, which provide opportunities for caring and sharing, for developing a spiri... ... middle of paper ... ...nd presumably like it, or they would have removed themselves from it. The existentially compelling question of culture in organizations is well documented, but suggested answers for it are many and constantly fluctuating. What can be known is that corporate culture is a powerful force that affects individuals in very real ways.
These are related to Corporate Social Responsibility. The CSR plan can increase shareholder value as well as boost employee engagement and brand recognition. The Human Resource departments play a huge role in ensuring that the company adopts the Corporate Social Responsibility programs. Human Resources can manage the CSR plan ... ... middle of paper ... ...te causes and opportunities, consistently communicating a simple strategic message will add value. This means integrating the CSR message with the core branding strategy externally to consumers as well as a clear consistent message internally to the employees and externally to potential employees, suppliers, retailers, governments and communities.
Brand quality is one of the main elements that customer identify the product or service brand they deal with. Scholars defined the brand quality from a customer perspective as the customer judgment of excellence, respect and the advantage of the corporate brand product or service they dealing with (Netemeyer et al., 2004). Aaker and Keller also agreed that brand quality has a strong impact on leading the customers to change their decision once they looking to purchase or use the brand (Aaker, 1996a; Keller, 1993, 1998). Several scholars studied the effect of the corporate brand quality on the customers and other stakeholders (Kuenzel and Halliday, 2008; Keller, 1993; Dodds et al., 1991; Lam et al., 2012; Wallström et al., 2008; McDonald et