Coors Mission Statement

MOLSON'S COORS BREWING COMPANY

I chose Molson's Coors Brewing Company. Their Operation mission statement is "To focus on becoming one of the best performing supply chains in the global beer industry.”

They also have a Organizational Mission Statement which is "Molson Coors' vision is to be a top four global brewer in profitability, fueled by our people who are committed to delivering exceptional results and creating extraordinary brands.”

After reading the "about us” page I thought they did an excellent job defining their goal with their mission statement. It defined their long term goal while letting the public know their desired results in the market place and that is to be the best performing supply chain in the global beer industry. Simple and to the point is always best.

Very well done. That sums up their feeling about the product, their past and how it encompasses their future goal. I believe they achieved their goal.

HERITAGE IN BEER

They give the history of the company and let the consumer know how long they've been in business which is 350 years. So you know you're dealing with a company that has staying power and is a master at what they do.

MARKETS

They go on to say how many markets they are in all over the world. It states that they love what they do and that they have brewing companies are all over the world, in Prague, Canada, the UK, This lets you know they are well established and a company that's known all over the world.

BREWING GREATNESS

It states they have a passion for building extraordinary brands and that they've created over a 100 brands. Impressive. Coors lite, Blue Moon and Cobra. All three brands are familiar to me. They talk about how they go train up and coming chemist to make sure they get the formula correct. Only PHD'S brew their beer. Only the best chemist work for them.