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We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children.
Alcohol advertising is a primary concern for many Americans who believe that alcohol advertising in media directly influences the frequency of underage drinking. While drinking among youth and young adults has declined over the last six years, a recent study by the Justice Department found that 25% of 15-17 year olds said they drink. Junior and senior high school students drink 35% wine coolers, and consume 1.1 billion cans of beer annually. An alcoholic beverage industry sponsored poll of parents found that 73% of respondents believed that alcoholic beverage advertising is a major contributor to underage drinking (Century Council, 1990). It is also one of the most heavily advertised products in the United States. The alcohol industry generates more than $65 billion a year in revenue and spends more than $1 billion a year on advertising. The advertising budget for one beer -- Budweiser -- is more than the entire federal budget for research on alcoholism and alcohol use. Unfortunately, young people and heavy drinkers are the primary targets of...
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...udewijn de Blij. (06/07/2006). Tobacco advertising www.factsheets.globalink.org
Nick Higham, BBC media correspondent (04). Confusion over junk food ads.
Dr. Joseph Mercola with Rachael Droege (05). Four Ways Junk Food Marketing Targets Your Kids
Wikipedia. Sex in Advertising.
Pediatric Studies Link TV Advertising with 'Global Fattening' (March 29, 2006)
Campaign for Tobacco free kids. “Still Targeting kids” www.tobaccofreekids.org
Christopher Gilson & Harold Berkman (1980). Advertising.
Shanto Iyengar & Markus Prior (June 1999). Political Advertising.
Gregory Rose, Victoria Bush, & Lynn Kahle (1998). Journal of Advertising
Wayne Friedman (2/2006). Courting Kids, Networks Aim Younger.
David Waller, Kim Fam, & Zafer Erdogan (2005) The Journal of Consumer Marketing. Vol. 22
Breast for Success. Dahila Lithwick (2004)
According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not mature enough to handle it, lowering the drinking age actually teaches responsibility and safety in young adults, maintains consistency in age laws, and diminishes temptation.
There has been an ongoing controversy in the United States on whether the drinking age should be lowered to eighteen like most of the world or if it should stay at twenty-one. Underage drinking has been a major controversial issue for years, yet why is it not under control? Teenagers are continuing to buy alcohol with fake identification cards, drink, get into bars, and drink illegally. As a teen I have proof that these things are going on not only in college but in high school as well. There are a lot of factors that come together to why the drinking age should be lowered to eighteen; the most obvious reason is too many people are drinking before they are twenty-one. Liquor stores, bars, and clubs all want to make money and if they can get away with selling to underage teens then they will. A study done by the Academic Search Premier agrees that, ?By now it is obvious that the law has not succeeded in preventing the under-21 group from drinking? (Michael Smith 1).
Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads. Shock content ads is one of other method to attract people, but the companies have gone cross the line or overuse it that make us think it’s seem so normal, not shock to us anymore.
To make its point the article uses facts and statistics to prove that teenage drinking is a huge problem in the United States. We learn, "Beer is the alcoholic beverage of choice for kids, preferred by 27% of all children," and, "1.1 billion cans of beer and 300 million bottles of wine coolers were consumed by junior and senior high school students." The article also uses statistics to prove the unfortunate consequences of drinking and states, "In 1997, 3,336 drivers 15 to 20years old died, an additional 365,000 were injured in motor vehicle crashes.
The authors’ main discussion in this article is focused around the idea that the most effective advertising is ‘customer centric’ rather than ‘product centric.’ This mentality puts the power to shape society within the hands of the people, and urges advertisers to stay current with modern values, beliefs, and trends in order to effectively sell a product. This journal relates to my research in the idea that the author stresses that the power to change media lies with the people. How much explicit content for the did the brand use on its establishment date versus today, and was it morally offensive? Based on this article, if I come across a...
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
For every one alcohol abuse “don’t drink” campaign they see every year, teenagers will see fifty times more advertisements that promotes drinking. While advertisements and commercials are quick to stress the supposed positivity of ...
Armstrong, G, Adam, S, Denize, S, Kotler, P, 2010, Principles of Marketing 5th Edition, Pearson Australia Group, Frenchs Forest
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
For example the article, “talking to technology” reads, “Computer dictation programs have been around for decades, but in recent years, voice-activated technology has advanced by leaps and bounds, thanks to dramatic strides in artificial intelligence that have made computers much better at understanding the nuances of human speech.” This section of text discusses how technology never stops changing and improving. Technology is an external influence that affects most people. “Talking to technology” directly supports “Is there a real you?” In how external influences are ever changing therefore as they change you change. This statement also relates back to the idea that who you are is based off of what you surround yourself with, and as the things that you surround yourself with change and advance that you as a person are also
Young people grow up seeing their parents and other adults make toast of wine and champagne at special occasions, as well as casually enjoying a few beers at a picnic. Today alcoholic beverages are frequently as common at business lunches as they are at college frat parties. Underage drinking is a huge problem which everyone must face. Underage drinking not only has devastating effects on those who drink but also on our society. "Young people illegally consume almost 3.6 billion drinks annually which is 10 million drinks each day."
Advertising." Current Issues: Macmillan Social Science Library. Detroit: Gale, 2010. Opposing Viewpoints in Context. Web. 4 Dec. 2013.
...y of issues to people. Communication has changed in so many ways that’s been altered and adopted in new ways that people have to interpret form their own perspective which leads to misunderstanding. Its advancement create time-saving for people to relax and enjoy themselves more, but a side effect is that they become lazy as a result. Technology affects humans in so many ways like lifestyle, conversations the way it's used, relationships, and more. It seems so helpful to people, but dangerous at the same time, that it’s hard to know whether it’s a good or bad thing; it is simply another gray area that is necessary for humans to live with.
Grover, R & Vriens, M 2006, The handbook of marketing research: Uses, misuses, and future