Consumer Culture And Consumerism

Consumerism is an everyday necessity within the late-modern life that continuously alters individuals and communities across the globe. As the capitalist system steadily grows with drastic technological advances and globalisation, consumerism and consumer culture is able to radically advance and alter. Consumer culture is an integral part of society and allows for individuals to express their inner-self and created a personalised image towards society. This allows for members of society to connect with other individuals that have similar interests through materialistic understanding. Importantly, with a more multicultural stance and increased globalisation consumer culture allows for ethnic cultures to reconstruct and display their cultural

With globalisation increasing and multiculturalism becoming the accepted view in society, consumer culture allows for individuals to purchase goods and services which allow for their cultural traditions to continue. Consumer culture theory has found that ethnic identities have become reconstructed in the late-modern life as consumerism allows for the assertion of identity in the fluid social setting (cct). Consumerism for ethnic minority allows for individuals to continue traditions through material possessions such as clothing, food and music (cct). Therefore, in an age whereby fluid societies are becoming more apparent consumer culture allows for subcultures and identities to thrive. As identity constructs for minorities become less structured due to the nature of globalisation consumerism continues to allow for individualism and diversity to thrive (ethnicity). Ultimately this progression of ethnic cutures has led to shopping centres filled with symbolic resources which allows for cultural beliefs to continue to be structured (ethnicity). Companies have tailed an industry to continue to allow ethnic minorities to continue traditions and create a sense of belonging through materialistic goods (ethnicity). Therefore, in the late-modern life with globalisation at the forefront consumer culture allows for ethnic cultures to

Consumerism in individuals has led to large amounts of income personally spent rather than on public needs and crisis’s within the community. In the late-modern life of society and the coming years most of societies income growth will be spent on materialistic desires rather than on the overall improvement of the public system (affluenza). Rather than focus on global and national problems individuals focus on wants and desires has led to a destabilisation for the public system. This lack of focus within the community has created in the long term a wider gap between social classes and social issues such as poverty (affluenza). Therefore, consumer culture has created an environment whereby there is lack of guilt and focus on social problems that are increasing due to the new abundance of material goods (shopping). Society has focused on private spending rather than public spending which as lead to lack of investments in hospitals and schools which in the long term threaten to have grave social and political affects (affluenza). Australia is unwilling to forfeit income which has created a public health funding crisis which continues to worsen (affluenza). Therefore, due to consumerism individuals have focused on private rather than public spending within society which has worsened social and political issues within Australia. Consumer culture within