Consumerism And Globalization Essay

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We often hear the words globalization and consumerism in many contexts and repeated frequently to denote the concept of more trade,‭ ‬foreign companies and even the global economic crisis.‭ ‬Before we launch into a full-fledged review of these terms‭ ‬and their various impacts,‭ ‬it is important to know what exactly we mean when we say consumerism and globalization.

Globalization is the free movement of goods,‭ ‬services and people across the world in a seamless and integrated manner.‭ ‬It has permanently changed the view of how consumers behave,‭ ‬think and more importantly,‭ ‬spend.‭ ‬Due to globalization,‭ ‬the countries are able to trade more freely with each other and has created an abundance of products and services that can be offered
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The primary objective of this study is to find out the impact of consumerism on globalization.‭ ‬The present paper also highlights the concept of consumerism and its relationship with globalization.‭

Keywords: Consumerism, Globalisation, Global Economic Crisis.
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It produces forces that both homogenize and differentiate identity. Contemporary globalization has impacted the social, cultural, economic, technological, and environmental realms; fostered transformations of identity; and, helped to new forms of subjectivity. While globalization is the dominant hegemony of the present age, consumerism has become the basis of its wealth. The current practice of consumerism fosters certain forms of identity (such as self at play, expressed in spectacles, games, and hedonistic lifestyles) where fantasies of the self can be articulated in virtual realms. Moreover, insofar as consumer based identities are dependent on commodities and commoditized forms of selfhood, one can see how reification has moved from the production of commodities to the realms of identity giving rise to new postmodern articulations of
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