CB in Action Assignment
Marketing 378
Prepare and submit:
1. Descriptions of two examples of chapter concepts being applied in a business or professional setting, or a setting that would be of interest to marketers or policy makers. Be specific and provide citations.
Consumer Treatment. Consumer treatment plays a major role in the success of any corporation. I noticed, most retail employees, don’t understand that the consumers experience is also based on the employee. In essence, the consumer puts the retail experience on the same level as movie actors we don’t like our actors to break character. Recollect on the last time you went to a store or restaurant and an employee was rude, did that single person’s attitude ruined the entire trip. I’ve also talked about this with friends to gain further insight on their consumer treatment. My findings were very conclusive, most consumers are so meticulous that they dislike when employees speak of internal matters. For instance, consumers don’t want to hear about your break in five minutes, likewise they don’t want to hear any co-worker conversations.
Payton, Karla. I Hate Rude Employees!!! 2009. Retrieved July 29, 2010 from
http://www.planetfeedback.com/kohls+department+stores/other/i+hate+rude+employees/319920
Enbysk, Monte. 15 Customer Service No-Nos. 2010. Retrieved June 29, 2010 from
http://www.microsoft.com/smallbusiness/resources/marketing/customer-service-acquisition/15-customer-service-no-nos.aspx#customerservicenonos
Consumers Role in Society. Consumers have a huge role in society they essentially decide which products to offer. Consumers are ever changing, their likes and dislikes for products also change. Think about cigarettes, alcohol or food, your consumption b...
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... life, with references for/links to images.
Image #1
Moed, Ed. 2007. Perceptions into positive opportunities. Received July 1, 2010 from
http://www.measuringupblog.com/measuring_up/2007/04/index.html
Image #2
Cartoonstock.com. Original Artist. Received on July 1, 2010 from
http://www.cartoonstock.com/directory/b/bad_customer_service.asp
Image #3
Cartoonstock.com. Original Artist. Received on July 1, 2010 from
http://www.cartoonstock.com/directory/b/bad_customer_service.asp
Image #4
Cartoonstock.com. Original Artist. Received on July 1, 2010 from
http://www.cartoonstock.com/directory/b/bad_customer_service.asp
Image #5
Cartoonstock.com. Original Artist. Received on July 1, 2010 from
http://www.cartoonstock.com/directory/b/bad_customer_service.asp
decisions and outcomes as it relates to consumers’ demand. A great deal of healthcare outcomes is impacted by the education and health literacy. Patients who are able to learn about their healthcare have more information to help them get involved in making decisions concerning their health and treatment options. Pleasant (2014) reveals that low levels of education, literacy, and health literacy impact health outcomes as well as healthcare utilization. There are consumers who would seek health care in the
available to consumers in 1982 as a treatment for recalcitrant nodular acne, it was regarded as a wonder drug. Researchers began investigating the risks of the medication only after news of adverse effects were reported to the Food and Drug Administration (FDA). Although Accutane has the ability to resolve persistent acne, the known side effects are of great importance to the consumer. Several studies have been conducted to elucidate the adverse effects of Accutane, as well as studies to show the
Evolving since the 1980’s, case management, an essential part of quality assurance programs, promotes excellence and efficiency in consumer health care, while conserving costs for health care organizations. Effective case managers answer the demands of changing health in promoting and facilitating a patient’s progression of care (Scott 2014). Historically, case management came to fruition as an answer to the shift of cost-based reimbursements to prospective payment models, assisting hospitals in
health care and to redirect the service to its target population. The paper highlights the role of management, implementers, stakeholders, and professionals in the initiation and implementation steps of health policies. Impetus for the change In the case of changing the mental health policy in North Carolina, the impetus for the change seems to be adopted by the State Auditor’s report beside other reports of many entities confirming the deviation of mental health service away from its original goal
Direct-to-consumer advertising for psychotropic medications is something that is so common place it is hard to believe that there was a time when we were not being told to ask our doctor about the newest antidepressant on the market. The Food and Drug Administration (FDA) lifted the ban on DTC advertisement for prescription medication in 1985 (Corrigan, Kosyluk, Konadu,& Park, 2014), but it was not until 1997 that it really took off. In 1997 the FDA made it so that companies could direct individuals
This is often difficult to achieve due to level of understanding achieved by the patient, and their level of interest for the examination. In this case, the patient stated their disinterest in the examination and the risks associated to it. The case Rogers vs. Whitaker (1992), declares the duty to disclose information regarding the examination exists as a minimum legal obligation, regardless of the patients interest in the procedure. Therefore the
(“Why is Healthcare So Expensive?”). One example of the outrageous costs of medical care in the United states is “Sovaldi” which is a one-thousand-dollar pill for treating Hepatitis, which adds up to anywhere from $84,000 to $150,000 for a course of treatment (“Why is Healthcare So Expensive?”). Medical care is outrageously expensive in the United States
Assessment and Diagnosis The purpose of this paper is to provide a synopsis of the importance of assessment and diagnosis in the counseling process. In the first two sections, the roles of assessment and diagnosis as they relate to case conceptualization and treatment planning will be explored. The potential implications of misdiagnosis will be the focus of the final section. Assessment Becoming acquainted with a potential client’s history, personality and present concerns is necessary in forming
Assertive Community Treatment (ACT) is an evidenced based program designed for individuals with serious mental health disorders. A team of professionals, including: nurses; psychiatrists; case managers; substance abuse counselors; and social workers oversees the client’s care (Assertive Community Treatment, 2011). Clients can reach a member of the team twenty-four hours a day. The team helps the clients overcome obstacles in their everyday lives. For example: housing; education; paying bills;
popular with the general public and many healthcare practitioners and specialists have expressed concerns with their efficacy in treatment. For example, acupuncture is popular and is available in many academic medical centers. Some people recognize it as a useful treatment without regard to whether its treatment has scientific backing. In essence, further scientific studies are required to prove that it is safe for people to use. Its availability should not constitute evidence of effectiveness. As
traditions and practices of medicine and treatments that have been passed down from generation to generation. Since most families came to America with no money, they used a lot of natural remedies, and ancient traditions to treat their ailments, which cost little or nothing. This form of medicine and treatment has been forgotten, and more traditional practices have been pushed to the front of mainstream medical community, which is government regulated treatment and medicine. High cost of health care
or death. Isabella Denley was only 13 months old when she died at her home in Kew. She had previously been prescribed anti-convulsant medication for epilepsy. However, her severe side effects pushed her parents into pursuing alternative medical treatment. Her parents were told by alternative therapists that Isabella was “reliving a past life trauma.” An enquiry after her death found she was being treated solely by homeopathic medicine. Many Australians are committed users of alternative therapies
This class discusses unethical conduct in business. The Better Business Bureau or BBB is a nonprofit organization that is focused on protecting consumers from deceptive and fraudulent dealings in the marketplace and earning buyers trust (Ferrell, Fraedrich, & Ferrell, 2018). Prior to the BBB, Coca Cola had a law suite filed against then claiming false advertisement. One of Coca Cola’s managers, Samuel Dobbs, made it his mission to create truthful standards for all advertising claims, and the BBB
determined the type of healthcare treatment received. Level of illnesses is broken down in accordance to level of education, income, age, sex and urban/rural residence. However, the main focus was on racial differences. Research have found in the 2004 Pediatric Nutrition Surveillance System, the crude prevalence of LBW was highest among Black infants (13.1%) and lowest among Latinos (7.6-%), with White (8.8%) infants in the middle (Dolores & Bates 2008). Studies have shown that breast
expense. According to Levin (2001), “77 percent of Americans cannot write a check for more than $500 out of their monthly cash flow. The typical consumer has less than $400 available on consumer credit cards” (p.117). These patients will be more willing to accept a comprehensive treatment plan if a payment option is available. It will boost case acceptance. Third-party financing offers advantages to the patient such as instant approval, up to one year without interest, and extended terms at