Consumer Shaviour And The Three Stages Of Consumer Behavior

Introduction

The field of consumer behaviour covers a lot of ground: it is the study of the processed involved when individuals or groups select, use or dispose of product, ideas, services, purchase or experiences to satisfy desires and needs. Consumers take many forms, ranging from a eight-year old child begging his parents for a Monster High doll to an executive in a large corporation deciding on a multi-million dollar computer system. The items that are consumed can include anything from tinned peas to a massage, democracy, hip-hop music, or a celebrity like Lady Gaga. Hunger and thirst to status, spiritual fulfilment to be satisfied by desires and needs. However, people can get passionate about a broad range of products. No matter it’s

In many cases, however, different people may be involved in this sequence of events. The buyer and the user of a product might not be the same person, because when a parent picks out shirts for a teenager (and makes selections that can result in “fashion suicide” in the view of the teenager). Besides, another person may act as an influencer, providing those information and recommendations for or against certain products without using or buying them. For example, your friend’s grimace when you try on that new pair of shoes may be more influential than anything your parents might

A basic marketing concept holds that firms exist to satisfy what consumers are needed. These needs can only be satisfied to the extent that marketers understand the groups and individuals who will use the experiences, products and services they are trying to sell. This is why should managers, advertisers and other marketing professional bother to learn about consumer behaviour. Consumer response is the ultimate test of whether marketing strategy will succeed. Hence, knowledge about consumers should be incorporated into every facet of a successful marketing plan. Data about consumers help organisations identify opportunities and threats and define the market for a brand. This knowledge helps to ensure that the product continues to appeal to its core market as nothing is forever in the wild and wacky world of