Consumer Sativior Analysis: The Aims Of Consumer Behavior

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Recommended: Background of the study consumer buying behaviour

Advertiser’s primary objective is to reach Prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individuals (markets) Interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers Goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behavior: The mental and emotional processes and the Physical activities of people who purchase and Use goods and services to satisfy particular needs And wants (Arens, 1996).

Proctor (1982) noted that the principal aim of consumer behavior analysis is …show more content…

Advertiser’s major concern is to attract potential consumers and encourage their buying behavior and enhance awareness. They spend surplus money to sustain individual’s concentration in their products. Their primary goal is to collect sufficient data about customers for assembling profiles to find out same group people for communication. So, these profiles are helpful for the study of consumer behavior, Physical, mental and emotional attitude towards different products used to gratify their wants and needs. (Arens, …show more content…

Its purpose is to analyze different factors affecting on consumers behavior in terms of social, economic and psychological perspective that determine the factors of marketing mix selected by management. In the marketing progression consumer behavior is an imperative variable that will not just explain the tangible characteristics of product or service but also create an image with respect to psychological and social composition of individual behavior. Consumer behavior investigation is used to analyze various communiqué methods as well as for the development of manufactured goods. (Proctor & Stone, 1982) .There are few studies illustrated the impact of advertisements on behavior of consumers. Bolatito (2012) analyzed that how advertisement effectiveness play role in brand selection and how consumers give preference to a particular brand in telecommunication industry. Study used different firms of Nigeria. Researcher used quality, availability, advertising and price variables affecting on brand preference. Findings showed that people prefer MTN telecom firm due to its spending on ads as well as availability. Both females and males are equally influenced by advertisements in that

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