Consumer Market Photography

Consumer photography started when people found the necessity of documenting their lives, trying to save a memory for the future. This market has evolved more and more till the point where we want to document every second of our lives with a phone. Now a days everyone can be considered a consumer photographer, there are millions of photographers working in this field, but what differences one from another is the ability to learn and be influenced from great work of other.

One of the photographers that has influenced photography in every way, not only directly to the consumer market, is Youssuf Karsh. Portrait photographer that captured the grates celebrities and politicians of his time. Karsh is known for being a master with lighting, he created a beautiful scene by emphasizing the subjects hands and face by illuminating it separately. He tried to light the subject as natural as possible with the goal of creating a picture look very close to reality. While Karsh was learning from John Garo, he “discovered that his teacher used only natural daylight in his studio, Karsh followed the same path until he unveiled the possibilities of tungsten.”1 He was so impressed by the different mood that light was capable to create that he started using home-made tungsten lights and start imitating all the different moods of natural light. “He often combined the flash with daylight and used electronic lighting when he was away from his studio.”2 But Karsh photography has much more than technical skills. “He took the art of portraiture from "still-life", hollow images, to energized personal photographs that interact with the viewer. He set the bar for future photographers to not only capture an aesthetically pleasing image but one with emotion...

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