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A similar analysis on Barbie's measurements was made by Galia Slayen (2011). As a part of the first National Ea... ... middle of paper ... ...-billion-barbie-dolls-fashion-doll Milligan, Lauren. Barbie Works. 2010. Vogue News.
A methodology is written to ensure that the findings created from a study are reliable and valid to ensure that the correct research instruments are utilised (Marczyk et al., 2010). The purpose of this chapter is to detail the process of this study to achieve the aim and objective using a combination of primary and secondary research methods. It is found that a large range of literature regarding the topic of brand loyalty and customer satisfaction. However, there is a shortage of literature within the specific fast food industry. The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers.
Aerie’s Unretouched Ads ‘Challenge Supermodel Standards’ For Young Women. Huffingtonpost.com, 17 January 2014. Web. 13 April 2014. Media Influence on Youth.
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Retrieved from http://www.teenink.com/opinion/pop_culture_trends/article/534594/Chil d-Beauty-Pageants/ Williams, Z. (2010, June 12). Beauty pageants and its effect on children. Retrieved from http://student.purduecal.edu/~zmwillia/1800- 2200%20words.htm