Consumer Market Analysis: WE CARE

Consumer Market Analysis: WE CARE In order to provide effective and appropriate assistance for anorexia nervosa and related eating disorders, it is important to understand the target audience. This report will incorporate the following considerations: description of the target market; reasons why the target market is prone to eating disorders; a general analysis of similar audiences; and potential strategies that may be effective. Before we dive into this information, however, it is important to provide a brief overview of the project and the desired objectives of this consumer report. Because this is our first foray into the WE CARE case, it is imperative that we first outline our project overview and objectives. The basis of this comprehensive case study is to support the initiatives of Sherrie Smith in launching a nonprofit eating disorder support center. At this stage, we are focused on understanding our target market. Nonprofit organizations have various audiences, including consumers, volunteers, donors, employees, the general public, and many more. The purpose of this report is to clearly define the consumer market for WE CARE. It is also important to note that WE CARE is a temporary name that will unlikely be retained; however, we have referred to our organization internally as WE CARE and will continue to do so until a more suitable name is chosen. We also wish to point out that although anorexia nervosa was the condition initially targeted, we have found many consistencies in the instances and treatment of other eating disorders such as bulimia, and we plan to address them all in our outreach programs. Finally, we must consider ethics whenever we are dealing with a topic as sensitive as eating disorders. Although et... ... middle of paper ... ...-called life. Brandweek, LI-9, 17. Seitz, V. (2007). The Impact of media spokeswomen on teen girl's body image: An empirical assessment. The Business Review, Cambridge, 7(2), 228-236. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 1291267901) Talbot, Margaret. (1996, January). Little women. The New Republic, 214(1), 42. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 9149965). Weinberg, A. & Klonsky, E. (2009). Measurement of emotion dysregulation in adolescents. Psychological Assessment, 21(4), 616-621. doi:10.1037/a0016669. Wiley, J.B.; Krisjanous, J; & Cavana, E. (2007). An experimental study of female Tweeners' evaluative beliefs regarding ads, attitude toward the ad, and purchase intent for fashion apparel. Young Consumers, 8(2), 119-127. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 1363720381).
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