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Consumer Analysis - The Food Market
ABSTRACT
Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade.
The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a broad horizon, with a mixture of nutrition, culture and traditional values. In this paper we focus the analysis in the new consumer scenario of food safety at the EU, with some views about general methodology and comments about the future, and actions to be taken to increase confidence in the food market.
INTRODUCTION
Consumer analysis at the EU has been focused lately in the food safety area. Food scandals (BSE, salmonella, dioxins) in the past decade have provoked a diminish in the consumer’s confidence in the food system. The 1998 the Euro barometer showed that only 66% of the European consumers trusted the controls made on food safety at national regional and local levels, and only 43% in European controls.
But there are different aspects to be considered. In one way there is a feeling among consumers, specially their organisations, “that interest of food industry have been put before interest of the consumer in the EU” (D. Hutton. 2003).
Another interesting issue is the idea that consumers do not get the whole truth about the situation in food safety problems. The Euro barometer survey in 1998 showed only 20% of the consumers believe that European authorities told the whole truth.
We should call the attention in the fact that major threats to European consumers come from unhealthy diet more than from dangerous food. Quality controls in the EU food chain are becoming very efficient and enterprises are concerned about the importance of it. Many consumer are increasing the intake of processed products instead of fresh ones, with great increase of saturated fat, calories and other ingredients. There is a correlation between the decline of the quality of the diet and the health problems. Heart problems and cancers are associated with diets high in fat and low in fruit and vegetables.
Although there is a comparative advantage in consumers of Mediterranean countries to follow a “Mediterranean d...
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...taria del Productor al Consumidor. Madrid.
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In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
Western diet causes many diseases; increases people’s medical need for supplements and vitamins. However one writer disagrees with him and suggests “Eat foods that are less processed” (Denis Burkitt) which is easy to say but hard to apply on. Future more Pollen’s purpose of writing this article was to show how bad the effects of eating Western dieting can be, and to introduce a way to escape and in order to create a healthier country. Pollan also mentions the fact that livestock is being raised on a Western diet too, which means they are raised genetically too which means nothing is healthy like it used to be. In order to strengthen his statement he shows the percent of income spent on food in countries where the diseases percent is smaller to prove indeed “Western diet” is unhealthy, this matters a lot because currently most of the people living in this country are suffering from chronic diseases caused by wrong diet. Michael
In our fast pace society, we base everything on time and money. This need to save money and time has transformed the way we see food and purchase food. Food is an essential part of all cultures. It plays a role in every person’s life. The population has the power to choose what we eat and how the food industry is shaped. There are many important questions that we need to ask ourselves in order to keep the food industry in check. These questions are: How do we know our food is safe? What should we eat? How should food be distributed? What is good food? These are simple yet difficult questions.
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Wells H.F. and Buzby J.C. (2008). Dietary assessment of major food trends in U.S. food consumption, 1970-2005.Economic Research Service, Economic Information Bulletin 13.
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Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
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Food is an important part of popular culture, and the beliefs, practices, and trends in a culture affect its eating practices. The proportion of money spent on food eaten away from home, as well as the number of restaurants, has been increasing since the second half of the twentieth century. People may dine at formal, sit-down restaurants, at fast-food eateries, at cafes, or they may purchase food from street vendors. There has been an “Americanization” of diets through the growth of fast-food restaurants.
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Kendall, Pat. "Nutrition Comes Of Age In The 20th Century." Senior-Inet 1 (2005): n. pag. www.senior-inet.com. Web. 5 May 2014.
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