The Fear Of Conformity: The Power Of Conformity

Introduction Conformity, or going along with the crowd, is a unique phenomenon that manifests itself in our thoughts and behaviors. It’s quite simple to identify countless examples of the power of conformity in virtually all aspects of social life. Conformity influences our opinions and relationships with others, often to a higher extent than we realize. It is posited that people generally conform to the group in order to fit in and avoid rejection or because they truly believe the group is more knowledgeable than they are. After analyzing numerous studies and experiments on the nature of conformity, one will find that the motive of social acceptance is the greatest driver of conformity.
Asch’s Line Experiment In 1951, Solomon Asch conducted

In order to understand why people conform so easily, one must analyze the effects of belongingness on our thought and behavior. This inescapable fear of rejection leads people to make cognitive and behavioral alterations in order to fit in and feel good about themselves. In the Milgram study, this fear of rejection (i.e. not being accepted by the man wearing a lab coat) caused participants to go against their own values and inflict pain on someone else. The confederate in the lab coat was able to capitalize on the participant’s fear through a few brief statements like, “The experiment will be ruined if you stop” or, “I need you to keep going.” After hearing these words, participants would often jump right back into shocking the man in order to please, and to be accepted by, the doctor running the experiment. In general, the psychological importance of self-esteem can help explain why people conform so easily: people want to feel good about themselves, which is achieved through acceptance and belongingness (Sociometer Theory), so people will usually go out of their way to feel accepted and thus feel good about