Conformity In Psychology

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Solomon Asch (1951) demonstrated how powerful conformity is by conducting an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform, the results yielded, Over the 12 critical trials about 75% of participants conformed at least once. According to Fiske et al (2014); Cialdini & Trost (1998), Conformity is a form of social influence it involves a change in belief or behavior to fit in with a group due to real or imagined influence. This is most of the time due to situational influences and not because people were forced to do so. Researchers have identified two primary reasons for conformity; The first of these is Informational Influence and is described as trying to get at objective reality; going along with the crowd because people are often a source of information (Fiske et al, 2012, p.522) and the second is Normative Influence, sometimes described as trying…show more content…
E. (1951). Effects of group pressure upon the modification and distortion of judgment. In H. Guetzkow (ed.) Groups, leadership and men. Pittsburgh, PA: Carnegie Press. Fiske, S. T. (2014). Social beings: Core motives in social psychology. (3rd ed.). Hoboken, NJ: Wiley. Cialdini, R. B., & Trost, M. R., (1998). Social influence: Social norms, conformity, and compliance. In D. T. Gilbert & S. T. Fiske (Eds.), The handbook of social psychology: Vol. 2 (4th ed., pp. 151–192). Boston: McGraw-Hill Laureate Education, Inc. (Executive Producers). (2011). Week 6: The virtual office. Baltimore, MD: Author. Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015–1026. doi:10.1037/0022-3514.58.6.1015 Schneider, F., J. Gruman, & L. Coutts. (2012). Applied Social Psychology: Understanding and Addressing Social and Practical Problems. 2nd ed. Thousand Oaks, CA: Sage Publications,

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