Conformity And Individuality

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Introduction In todays society it is very well known that most people do not like to be different and they prefer to go along with persevered social norms. The problem with this is that people begin to lack individuality. What would the world be like if all people behaved in the same way? Without people accepting their differences we might never have change. This can also cause us to be more judgmental and exclusive towards people who do show their individuality. However, this idea of people dismissing individuality will be different cross-culturally. Over the years theories regarding social norms and conformity have been prevalent but there are still many things we do not know regarding these phenomenon. Science has yet to figure out how far a person will go to conform to social norms. The goal of this experiment will be to find out if people will deviate from planned behaviour in order to conform to …show more content…

The experiment involved the judgment of a nutrition product. The experiment included 263 participants. The independent variable for this experiment was the level of extremity the norm was and the amount of people in the room. The dependent variable was the level of conformity of the participants. The results showed that conformity increased when the size of the group increased whether the norms being presented were extreme or moderate. The weakness of this study is that this phenomenon may not be generalizable to the public as it was limited to a sample of consumers and not used in a real world situation. This experiment is very useful as it shows that the size of the group displaying a social norm matters, the bigger the group the higher the chance of conformity. Also the more people in the group display a stronger social norm towards other

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