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According to Musgrave (38) India is the fourth largest economy in the world and it is expected that by 2050 it will become the most populous country in the world. Since the initial relaxation of barriers and encouragement of foreign direct investment in 1991 retailers have started making inroads into the Indian markets. Using the PEST analysis this paper will explore the macro environmental factors comprising political, economic, social and technological environments for investing in retailing and e-retailing of consumer goods. Political Factors Since its independence in 1947, political stability has been a key factor which has ensured that India is the largest democracy in the world today. In spite ... ... middle of paper ... ...r. 2012.
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2014 Rastogi, Mudita, and Paul Therly. "Dowry and Its Link to Violence Against Women in India: Feminist Psychological Perspectives." Trauma, Violence, & Abuse 7.1 (2006): 66-77. Sage Journals. Web.
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Outsourcing A research by Gartner forecasts India as the undisputed leader in the outsourcing space in the year 2008. The Outsourcing Service Provider Performance Study 2007, undertaken by sourcing advisory firm Equa Terra, reported that the majority of UK businesses offshore all or parts of their IT functions to India and plan to continue with this strategy as India emerged the favourite outsourcing destination for businesses in UK in terms of satisfaction. Another study conducted by Nasscom jointly with the Everest consulting firm reports the Indian outsourcing sector logged a 35 percent annual growth over the last five years with annual revenues touching US$ 11 billion, with the bulk coming from exports. India has ousted China as a contender for offshore services and tops the list of 30 countries on criteria’s such as language, government support, labour pool, infrastructure, educational system, cost, political and economic environment, cultural compatibility, global and legal maturity, and data and intellectual property security and privacy.