The consumer world has been known for its diversity in needs and great power at either profiting a business or bringing it to its deathbeds. This is the core reasons that businesses have to always come up with new innovative means to retain their customers as well as stay ahead of their competitors in the market base. To come up with the best way to market a product, in this case the iPhone, one needs to know the needs of the different customers that you are targeting. These have to be the primary as well as the secondary needs so that one can rely on them to convince potential clients that their products are the best choice there is in the market. The iPhone has to have more innovative features than the common phone known like ability to call and send and receive text messages. To this end, it has 3G ability making it a fast internet connector. It too has an integrated camera enabling one to take photos using their cameras thus enabling many other applications that the gadgets have. One of the most referred uses of the iPhone has been its radar detector. This has been used globally to alert vehicle users on where speed traps are situated. Not only has these applications been used to warn drivers on red light cameras and live police traps, they have been instrumental in warning them of road hazards and black spots. The system has however been in the past been associated with giving inaccurate information and for such locations to be afforded recognition have had to be voted by other road users once flagged. IPhone thus needs to come up with a more effective system in future. The iPhone has also been known to have incorporated a feature that assists in gym work outs. This has been known to help users to get training support in t... ... middle of paper ... ...754 Jennifer, E. B. (2010). Q&A With Reebok's Uli Becker, Footwear News. Available At: http://www.wwd.com/footwear-news/qa-with-reeboks-uli-becker-3032181 Kimutai, C. (2011). Samsung sets its eyes on Africa market. Available at: http://www.bizcommunity.com/Article/111/87/59547.html Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396. Edward Elgar Publishing. Retrieved from http://psychclassics.yorku.ca/Maslow/motivation.htm Mouldy.org. (2007). Market segments and tactility: the new Apple iPhone. Retrieved from http://www.mouldy.org/market-segments-and-tactility-the-new-apple-iphone Wahba, A., & Bridgewell, L. G. (1976). Maslow reconsidered: A review of research on the need Hierarchy theory. Organizational Behavior and Human Performance, 15(2), 212-240. Retrieved from http://dx.doi.org/10.1016/0030-5073(76)90038-6
Today many companies do their business directly from the iPhones. Business people and non-business people alike are using the iPhone in order to achieve most of their office work or maintain contact with their family and friends. For example, in the commercial sectors most employees nowadays execute many of their tasks from anywhere and not necessarily have to go to their office and login into their computers. By using the iPhone employees can create important documents, save important announcements and do important transactions by using the iPhone. On the other hand, people who are not in the business sectors use the iPhone for their personal use. For example, talk with their family, friends, or spend time doing web searching in different areas that they are interested in.
When one sits back and thinks about it, Apple really makes products people want. There’s no real convincing that needs to happen as to why they they need an iPhone or iPod — people just get it. The features offered on Apple’s products are such “no brainers” that it’s an obvious purchase the consumer wants…or rather, needs to make.
Maslow believed that there was a hierarchy of five innate needs that influence people’s behaviors (Schultz & Schultz, 2013, p.246-247). In a pyramid fashion, at the base are physiological needs, followed by safety needs, then belonginess and love needs, succeeded by esteem needs, and finally the need for self-actualization. Maslow claimed that lower order needs must be at least partially satisfied before higher level needs are addressed. Furthermore, behavior is dominated by solely one need
Before dwelling into the global phenomenon that is the iPhone, one must first look back at the history of the cell phone. In 1983, Motorola introduced the first truly mobile phone to the world, which was the DynaTAC 8000x (“The History and Evolution”). It is considered the world’s first mobile phone since it was the
The iPhone 5s is a high end smart phone and was designed to target the high end buyers of premium products. Its ...
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of superiority. People cannot fathom existing without their cell phones these days. The ability to connect in case of an emergency, tardiness, chatting with friends and other similar situations is an important point. Everyone wants to “keep up with the Joneses” by having the latest devices.
Once in a generation, and only a few rare instances in a millennia, a certain designation of academic and/or scientist enters into the pursuit of knowledge that captures the epitome of makeup and living -the dynamic of life- to such a prolific magnitude that the world is revolutionized in their wake. Abraham Maslow so completely documented and achieved a level of understating of the causes of human events that his work effectively captivates the struggle of human life and achievement. His theories on the constitution of human needs provide an explanation as to just exactly why people do the things they do, and demonstrate the integral forces behind human behavior. His pyramid is an ubiquitous reference to the needs of human beings, and serves as a guide to those in positions of authority and influence when carrying out their duties for their constituents/charges. It also serves as invaluable doctrine for any and all who wish to take the necessary steps to take care of themselves, and learn the appropriate steps by which to lead fulfilling and successful lives, by outlining the empirical needs of the individual, and in which order they need be addressed. Furthermore, his observations regarding these steps constitute a guide by which to achieve a panacea for the difficulties of life’s struggles: from everyday petty grievances, to even the most arduous of scenarios- ending with (assuming the first levels have been met) a state of sublimity and enlightenment, also known as self-actualization. However, to confine Maslow’s accomplishments to his work in the “Pyramid/ hierarchy of needs” would hardly be sufficient, rather, a gross misrepresentation of a lifetime of work on behalf of humanity, and an account, while even unable to do...
Strickland, B. (2001). Maslow, Abraham. The Gale Encyclopedia of Psychology, 404-406. retrieved March 27,2014. http://go.galegroup.com/ps/i.do? .
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Summary Statement: Today, I have presented who the Abraham Maslow is, a general over of Maslow’s Hierarchy of Needs, and an in-depth explanation of all five levels of the hierarchy.
Maslow’s Hierarchy of Needs during an interview held between Frick (2000) and Maslow both discussed parts of his life and early experiences in psychology. We learn that Maslow’s career extends back as early as the 1930s, where Maslow entered into psychology owing to concerns based upon humanistic behaviours formed around the Hierarchy of Needs theory. The main concerns to Maslow were those which featured American Socialism.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, July 1943. 370-396. Print. 8 Feb. 2014.
In my opinion when apple focusing on narrow product line a good idea and successful . Because Apple always distinct and successful company and provide the best products . Also has always sought to customer satisfaction and reason for the success is due to correct way used in the product design process and production process. Where it has produced the mobile phone , tablet , computer and smart watch and other, even become the most famous companies in the world . Apple is considered one of the strongest and most important competitors in the technologist . If we look , for example , IPhone 7 and IPhone 7 plus , which carries a number of new features . Iphone phone 7 best IPhone phone company produced IOS10 system , and will be colored jet black , gold , silver and rose . Will cover the full color phone . It was the application of force touch on the Home button , and became a supporter of the 3D touch . Iphone phone 7 water – resistant and dust , has its own camera got to modernize and become faster and stronger than before , and a 12- megapixel camera . It contains a Iphone 7 plus two cameras on a 12 – megapixel camera . The Iphone camera specifications 7 background a 12 – megapixel camera and front – magnitude 7 mega pixels . Produced new wireless headphones. It may apple adopted the techniques and intelligent processor w 1 and work differently wireless headset 5 hours . Processor iphone 7 faster more 240time than the original version of the Smartphone . As
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations