Concept Development and The Apple iPhone

2251 Words10 Pages
The consumer world has been known for its diversity in needs and great power at either profiting a business or bringing it to its deathbeds. This is the core reasons that businesses have to always come up with new innovative means to retain their customers as well as stay ahead of their competitors in the market base. To come up with the best way to market a product, in this case the iPhone, one needs to know the needs of the different customers that you are targeting. These have to be the primary as well as the secondary needs so that one can rely on them to convince potential clients that their products are the best choice there is in the market. The iPhone has to have more innovative features than the common phone known like ability to call and send and receive text messages. To this end, it has 3G ability making it a fast internet connector. It too has an integrated camera enabling one to take photos using their cameras thus enabling many other applications that the gadgets have. One of the most referred uses of the iPhone has been its radar detector. This has been used globally to alert vehicle users on where speed traps are situated. Not only has these applications been used to warn drivers on red light cameras and live police traps, they have been instrumental in warning them of road hazards and black spots. The system has however been in the past been associated with giving inaccurate information and for such locations to be afforded recognition have had to be voted by other road users once flagged. IPhone thus needs to come up with a more effective system in future. The iPhone has also been known to have incorporated a feature that assists in gym work outs. This has been known to help users to get training support in t... ... middle of paper ... ...754 Jennifer, E. B. (2010). Q&A With Reebok's Uli Becker, Footwear News. Available At: http://www.wwd.com/footwear-news/qa-with-reeboks-uli-becker-3032181 Kimutai, C. (2011). Samsung sets its eyes on Africa market. Available at: http://www.bizcommunity.com/Article/111/87/59547.html Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396. Edward Elgar Publishing. Retrieved from http://psychclassics.yorku.ca/Maslow/motivation.htm Mouldy.org. (2007). Market segments and tactility: the new Apple iPhone. Retrieved from http://www.mouldy.org/market-segments-and-tactility-the-new-apple-iphone Wahba, A., & Bridgewell, L. G. (1976). Maslow reconsidered: A review of research on the need Hierarchy theory. Organizational Behavior and Human Performance, 15(2), 212-240. Retrieved from http://dx.doi.org/10.1016/0030-5073(76)90038-6
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