Concept And Concept Of WT Shoes

NAME OF THE PRODUCT: Weight Timer Shoes (WT Shoes)

DESCRIPTION AND CONCEPT OF THE PRODUCT: Foot ware has been produced and worn by people for thousand of year. The foot ware has taken a many shapes and style but has served the same main purpose over its existence to protect and cover the feet of the wearer. But still people want some improvement and innovations. They desire something new in shoes that will be helpful for them. Especially for sports men and patient are very conscious about their weight and fitness. They are advised by doctor to maintain their weight and go for a walk of two or three kilometers. But they face difficult to measure the distance. It is

So we will use Skimming Pricing Strategy. We divide shoes in three categories on the basis of features. Customer demanding one feature shoe like timer shoes than its price range will be Rs 1500 to Rs 2490. For weight measuring shoes prices will be Rs 1500 to Rs 2490. If customers want both features timer + weight measuring shoes than its price range will be Rs3000 to Rs 3999.

These prices will be higher than others but less than purchasing each thing separately.

DISTRIBUTION STRATEGY: Major marketing will be conducted through newspaper advertisement and electronic media. After production, the final product will be made available for sale at “WT Shoes” exclusive outlet. Thus we can say that we are using zero level of distribution. The reason for using zero level distribution is to keep the customer in close contact as it is necessary for producing customized product and to ensure the exclusivity of WT

 WT Shoes will offer discount our first fifty