Computer System for Future Fashions Company
Summary of the brief
The exclusive clothing company 'Future Fashions', which currently
makes expensive clothes in limited numbers for a small client base,
have employed me as a systems analyst, to assist them in the expansion
of their company, so they can sell their new range of mid-priced
clothes to a greater number of customers. To do this they must first
attract more customers to the two shops, and to generally increase
public awareness of the company. One of the things one can do to
assist with this is make use of various things one would come to
identify them with, such as a logo.
Description of the current system in use for this task
There are two Future Fashions stores, situated in Chelsea and Bond
Street, London. It is a small company, their customers were gained
through word of mouth, as well as the shop being seen by passers-by,
and they never really did a great deal with respect to promotion. The
company are not making enough money through this, and are therefore
planning to expand, and sell more products to more people. Therefore
they shall probably need a greater level of promotion. However, it is
too expensive for them to advertise in the kind of magazines which
would attract the sort of customer they are aiming for, and to compete
with larger companies. They do not have the budget to launch a very
extensive advertising campaign.
If a customer wishes to, they can either visit the shop or phone them
to book an appointment with either the Senior Assistants or the
proprietor. However, the manager of the Bond Street store states, "We
aren't very organised about appointments", as no records are made
about them. For a store whose reputation is gained by word of mouth,
this is not a very good image of be projecting.
They are currently filling out sales receipts by hand, before
inputting this into a computer which does the accounts. The accounts
manager claims that "It's hard to see how we can expand our sales and
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