The sociology of media is the study of how mass media communication impacts people's views of each other as well as their daily interactions. Sociology insists that we take a broader view in order to understand why we act in the ways we do. It teaches us that much of what we regard as natural, inevitable, good and true may not be so, and that things we take for granted are shaped by historical events and social processes. Scholars who study the sociology of media often outline how digital communication differs from face-to-face interaction. They also sometimes attempt to document how different types of media are designed to affect people's behaviour, particularly in areas such as advertising and entertainment. …show more content…
Vertical integration is when the owner has full control of all aspects of production and distribution of a of media product. While horizontal integration refers to the process by which one company buys different kinds of media concentration ownerships across different types of media. Media conglomerates that participate in horizontal integration own and control a diverse range of media companies involved in the print broadcast. While vertically integrated media conglomerates typically control and own a number of companies all of which would be involved in various stages in the production and distribution of a specific kind of media …show more content…
For example, the BBC is state owned which means that it is funded by the tax payer and it does not have private owners or shareholders. But there are different types of state ownerships around the world. In China, the government controls media content that is shown unlike the BBC, which is overseen by a Board of Governors. Although they were set up by the government, they still have a degree of independence from the state and also from direct political
Horizontal integration brings organizations under one organization, and system. Vertical integration brings together all or part of a production procedure under one management, the fundamental principle of vertical integration is supplying a set of health care services to satisfy the needs of individuals in a specific group.
Vertical integration is essentially described as a process which enables the company to get a competitive advantage by means of differentiation. However, the process irrespective of its inumberable benefits is flawed because it sometimes creates unfair competition. In order to defend the interest of the competition, the government has set in place antitrust laws.
In our society today, control is maintained by the authorities through regulation. In North America, major regulatory systems comprise two main systems of expertise. One is the criminal justice system, which is concerned with what will we do about crime and deviance. The other is the academic system of expertise, which is concerned with why crime and deviance exists. Academic expertise is the type of discourse deployed in the article by Michael Conlon to show, with ostensible authority, that maternal smoking during pregnancy is “linked” to adult criminal behaviour.
The Meaning of Vertical and Horizontal Integration Horizontal integration is where an organisation owns two or more companies, on the same level of the buying chain. An example of this is the First Choice Group; they own First Choice Travel Agency and First Choice Hypermarket, both of which are on the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when EasyJet purchased the airline Go from British Airways. Now EasyJet and Go both operate under the company name of EasyJet.
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life.
Mass media refers to the multiple platforms of communication that transmit information to a large number of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that decimates only information, also known as traditional media – television, radio broadcast and print are such examples. With the advancement in technology and the Internet revolution it slowly evolved into another form – the new media, or social media. Now, it works on a two-way communication, which not only decimates information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are such examples (Sociology Central, 3).
In the horizontal integration, the company product range is from a wide clientele. That is they sell product either clothing or luxurious foods from different manufacturers. These give them the edge since the products they offer a variety for the customers to choose from, and hence they can shop less than one roof (Cole, 1997). In the vertical integration strategy, the firm will deal substantial with products from a single supplier and M&S gets the exclusive rights to deal with the product and its supply to the market. This is necessary when the company aim is to serve an identified target market which is exclusive and has the potential to sustain and grow the company substantively. These employ a tar...
Vertical integration is where a company becomes their own supplier or distributor through acquisition. Seprod uses the strategy by their acquisition of Belvedere Estate in 2006 so as to expand its dairy farm pastures to increase their supply of milk output from the dairy farming. They also use vertical integration in their subsidiary Industrial Sales Limited. This is done by making them the main distributer and marketer of their
Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted.
Mass media includes TV, radio, cinema, newspapers, magazines and technology such as the internet and e-mail. The media is a source used to inform and entertain the public. Media carries information, ideas, thoughts and opinions out to the public. The force media reveals gives a huge impact on influencing people’s lives. The media can be equally positive and negative in terms of the views it has on women, as well as an influential means for education and socialization. Even though the media enhances women issues, it also gives negative impact, illustrating violence against women through pornography and descriptions of women as a female bo...
Media system dependency is a theory that predicts people in society will use media for interpersonal needs and goals. It is researched as a system that allows people to meet these goals through sources of information found in different media forms (Loges & Ball-Rokeach, 1993). While media does help us understand who we are, and possibly what we may be becoming, it can also give us insight to the outside world. Media gives the consumer what is desired, and often that is the intense, hostile, and sometimes hopeless views of the world around us. For example, we watch the news and believe that a particular place isn’t safe because that is what media portrays. With all of these notions media gives us, and our dependency on media, it may be one big cycle of information that gets filtered and changed as the society and culture changes as well. Media dependency is also a concept and will continue to evolve as technology advances and new avenues of media consumption are explored.
The Mass Media are the different processes that facilitate communication between the sender of a message and the receiver of that message. It plays an important role in the socialization of children. In fact, there are many types of media; these include newspapers, magazines, radio, films, CDs, Internet, and television. These kinds of media, especially television, affect children’s and adult’s behavior in different ways.
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. In the present, the younger generations are influenced by mass media, including TV, radio, and newspapers. They think this is the model for them because in daily life it is necessary for everyone, therefore, it is not unusual that it has a great influence on the people and especially on them. It plays an important role in shaping the opinions and position of the younger generation. The younger imitate the mass media and it has an impact on the younger on they way they dress, speak or behave.
In order to understand how media can affect society or individuals, it is first necessary to look at different approaches that can be taken to analyze the media. According to the book Media Now, there are two main approaches that are used: the deductive approach and the inductive approach. The deductive approach is when a social scientist first comes up with theories or predictions through systematic observations of the media, and then uses the results of their research to support the theory or prove it false. An inductive approach is slightly opposite because this method looks first at peoples interactions with media and with each other, and then creates theories from the real-life situational research. The inductive approach tends to be used more frequently because its theories are based off real instances. Another difference in the ways to approach researching the effects of media is how some social scientists are interested in quantitative information while others are more interested in qualitative information. Quantitative information is when the desired results are as many as possible, while qualitative information is when the desired results are made up of the best, most useful information. All of these approaches and methods of research influence how social scientists determine the ways that media effects society and individuals. The kinds of studies done by these social scientists create detailed profiles of media and its content, and identify trends overtime. For example, one study found that exposure to alcohol advertising and television programming has been shown to be associated with positive beliefs about drinking and alcohol consumption (Austin 2).