Design measurement of irrational human factor means gathering design information or data of the users which cannot been considered as totally rational. In this essay, three irrational human factors would be discussed with examples.
The diminishing of modernism claims the failure of rationalism, which proves that the usage of rationality is the same extraordinarily limited in daily life with which in philosophy. Usually users don’t really apply rationality on normal everyday things. More frequently, their choices are based on irrational factors such as tastes, environments, cultural backgrounds, habits, personality and etc.. For example, when at lunch, most of customers cannot give the rational reasons of choosing Burger King or Macdonald (they both sell burgers) . In most time the answers are like ”i am bored of BK, so I choose MC”. However, the irrational factors do not influence influence the way we make choice, somewhat they affect efficiency. The efficiency i mentioned means how many errors the users make and how long they hesitate when they use the products. As mentioned by Venturi,“irrationality of a part will be justified by the resultant rationality of the whole” (Complexity and contradiction in architecture, chapter 4, paragraph 5). Apparently, the resultant rationality of the whole means the general efficiency, so the irrational factors should be concerned in the rational design process as a whole.
The first aspect of irrational factor is habit. Habit contains they way users think and behave. For the example of the light switch in a certain building’s basement one, four buttons are put on the same control panel. Here’s a small indicator“DB/B1/DP3 L/R5, L/R6 L/Y5, L/Y6” on the left side of the panel which could only be ...
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...excessive suggestibility”(The Crowd, Book II, Chapter 2, paragraph 1), once other users passing by the dustbin the so-called “broken window effect” would make the condition even worse.
To conclude, it’s necessary to do design measurements of irrational human factors including habits (behavior habits and thinking habits), environmental effects(cultural environment, physical environment, crowd environment) and the relation between senses and functions. Because it will help the users live efficiently .
Works Cited
Hofstadter, D. R. 2000. G?del, Escher, Bach. London: Penguin.
Le Bon, G. 1960. The crowd. New York: Viking Press.
Norman, D. A. 1988. The psychology of everyday things. New York: Basic Books.
Norman, D. A. 2004. Emotional design. New York: Basic Books.
Venturi, R. 2011. Complexity and contradiction in architecture. New York: Museum of Modern Art.
Examples in this book can be used in the research paper to help explain why people
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