Competitor Analysis Of Walmart

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Walmart strategic plan was important by thinking about the future through the lens of the customer. Customers are channel by shopping in stores, online or with their phones is more seamless than it used to be. Walmart is thinking the same way by possesses a unique assets and capabilities to serve customers with their stores, clubs, global supply chain, data and great associates. They want to enable customers to find what they want, at a value, in a convenient, enjoyable way, regardless of how they shop. Walmart customer proposition is focused on four areas – price, access, assortment and experience. Each dimension is important, so they take a holistic view to how they integrate with each other. Walmart plan provides a framework to ignite,…show more content…
(Soni, 2015) “With the power and success that the company is able to harbor its fellow companies like Kroger, K-mart, and Target don 't even stand a chance. This places Walmart in the driver seat in their market and places direct pressure on their weaker competitors. The success of Walmart eventually will be so overbearing that it will start to push other competitors completely out of business.
Key Competitors It has strategic pricing through programs like the Savings Catcher, Save Even More, Ad Match, and price rollbacks. (Soni, 2015) “With the power and success that the company is able to harbor its fellow companies like Kroger, K-mart, and Target don 't even stand a chance. This places Walmart in the driver seat in their market and places direct pressure on their weaker competitors. The success of Walmart eventually will be so overbearing that it will start to push other competitors completely out of business.

Competitor Supply Chain
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This gave the company a huge marketing advantage over its fellow retail stores within the same market. “Walmart’s everyday low price, or EDLP, strategy stems from these economies. It also helped the retailer garner market share from other companies by strategic pricing. It has strategic pricing through programs like the Savings Catcher, Save Even More, Ad Match, and price rollbacks. (Soni, 2015)“With the power and success that the company is able to harbor its fellow companies like Kroger, K-mart, and Target don 't even stand a chance. This places Walmart in the driver seat in their market and places direct pressure on their weaker competitors. The success of Walmart eventually will be so overbearing that it will start to push other competitors completely out of business.

Strategic Considerations and Recommendations
With the expansion into smaller communities, Walmart will be able to provide low cost products to its consumer as well at take out new competition that until now did not exist on their radar. By implementing this low cost strategy into the communities Walmart will not only attract new customers, but will also draw previous customers who will enjoy their new community based market. This new move places Walmart into a completely new competitive market and will proved a new level of challenges and success for multi-billion dollar company.

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