Competitive Strategies and Government Policies

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Apple has proven, over the years, how strong they are as a business. Apple competes within an oligopoly market, since there are few businesses that directly compete with them. Also can also credit some of their successes to the mergers and acquisitions they have attained over the course of their time in business. Apple competes on a global scale that maximizes their profits by keeping their costs to produce low, and selling their products at higher prices.
Apple has become a leader in the consumer electronics industry with the products they produce like computers, portable media players, smart phones, and software. As a competitor in an oligopoly market they have fewer businesses to take into consideration, which the competition is based on which product is evaluated. For example, the computer-based side of the company competes with companies like Microsoft and Hewlett Packard. When it comes to smart phones, their biggest competitors are Samsung and HTC. Luckily, for Apple, there is not a lot of new companies entering the market because their business is so technologically advanced which sets barriers to entry high.
Mergers and Acquisitions
Apple has set high standards for competitors to follow with their technological advancements. Many of their advancements are credited to mergers and acquisitions. Throughout the years Apple has acquired several companies with most of them being software companies; although apple has not released the financial details for most of their mergers and acquisitions ("AAPL Investors", 2013). Most future interests of Apple are only rumored because they manage to keep new innovating ideas quiet until they are ready to release a new product or service. The current rumor is the possible merger w...

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Works Cited

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University of New Mexico. (2011). Apple Inc.’s ethical success and challenges. Retrieved from
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