Competitive Industry: The Automotive Industry

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Automotive Industry
“If auto manufacturing were a country, it would be the sixth largest economy”
The automotive industry is more than 100 years old. It started in Germany and France, and came of age in the U.S. in the era of mass production. Vehicle volumes, efficiency, safety, features and choice have grown steadily throughout the industry's history. It is so synonymous with 20th century industrial development, and so intertwined with its twin marvels, mass production and mass consumption, that it has been called the "industry of industries."
Turnover of the auto industry approaches the €2 trillion mark, equivalent to the 6th largest economy in the world. Road transport contributes more than €433 billion in taxes for the 26 investigated countries. For instance the automotive industry turnover in 2004 in Japan was € 435,610 …show more content…

It was founded by Henry Ford on June 16, 1903.The first model introduced to the market was the T-model in 1908.It is listed in the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership. Ford is the second largest US based automaker and the fifth largest in the world based on 2010 vehicle sales. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln.
In 2014, Ford was named the Best Global Green Brand by Interbrand, and, in early 2015, Ford was named to the Ethisphere Institute’s list of the World’s Most Ethical Companies for the sixth year in a row, the only automaker to be named in all of those years.
Product and services:
Ford Motor Company sells a broad range of automobiles under the Ford marque worldwide, and an additional range of luxury automobiles under the Lincoln marque in the US. Also it provides financial services through Ford Motor Credit

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