Budget Inn, Travelodge, and Super 8 are some of the hotels which use low-cost strategies by offering economical rates for rooms including a bed, bathroom and complimentary toiletries in order to satisfy customer’s basic needs. These hotels which offer discounted prices attract customers wanting to spend little money for simple products and services yet uphold a good number of consumers, giving them a reason to return and continue using their services.
In the recent months, this student stayed in two different hotels for a short period of time, the Baymont Inn & Suites in Doral, FL and Westgate Lakes Resorts & Spa in Orlando, FL and the differentiation between both hotels were drastic. While the Baymont Inn & Suites appeared to be of luxury
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Wal-Mart uses the differentiation strategy of “price-match”. If Wal-Mart and the competitor have the same product and the competitor advertises the product at a lower price, Wal-Mart will match their price to the competitor’s price giving customers the advantage of being able to shop for all of their needs rather than having to go to multiples stores to only purchase one or two items. JCPenney uses differentiation strategies including seasonal and holiday sales which include mark-down prices, back to school promotions, buy one get one free, or buy one get one half off promotions, coupons for in store and on-line purchases and customer reward programs tailoring to customers’ needs and wants, increasing sales and profit.. JCPenney offers designer and quality clothes at a reasonable price not only attracting new customers, but also motivating existing customers to return and continue purchasing products from their …show more content…
One of the decisions made was work related – changing from one position to another. This student works for the School District of Lee County and over the summer, the school this student is employed by was having a summer school program and was asked to work as the clerk-typist, also known as receptionist, for the front office as the usual clerk-typist was taking their summer break and the other retired from the school system. This position was to not have effect on the position this student currently had before summer school began which was an exceptional student education educational paraprofessional also known as a teacher assistant working with students with disabilities. This student figured it would be a great opportunity to learn new things and have a different experience from the classroom so this student accepted to work the summer program. During the course of the summer program, this student performed very well and learned quickly and efficiently catching the attention of the principal’s secretary. About three weeks prior to the summer program ending, the secretary to the principal asked if this student was interested in obtaining the clerk-typist position as there was an opening available. This student felt honored and realized this position can open many more doors and learning experiences so this student considered the
This nationally recognized mass merchandiser that stood as Kohl’s other leading adversary in the market has everyday low prices that were able to compete with Kohl’s promotional events. Wal-Mart also outdid their competition when it came to number of store locations around the country. The weaknesses of this reputable company come to light when shoppers are looking to buy clothes and are not presented with nearly the selection that the department store can offer. Also, their service is not considered to be as helpful as the department stores that can input more expertise when trying on
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
After he was hired, then CEO Ron Johnson introduced a pricing philosophy called “the true price,” which involved the replacement of sales through coupons with everyday low prices. This eliminated the need to inflate prices that would later be discounted for sales. However, Johnson overestimated the rationality of consumers and forgot that coupons were communication tools that announced the beginning of the shopping season5. Their core customers were dependent on coupons and often times waited until sales before they would shop. The coupons gave customers psychological justification to shop for good deals. Besides alienating core customers by removing coupons and sales, he tried to turn JC Penny into a more modern shopping experience complete with boutique stores within the larger store, Wi-Fi, and juice bars with smoothies and coffee3. National brands replaced p...
Wal-Mart follows the everyday low prices “EDLP” strategy, which proved to be one of the most successful pricing strategies. Wal-Mart achieves that through an efficient supply chain management that tracks all goods from manufacturers to suppliers to end customers. LU, C. (2014)
Consumers want more for their dollar and Wal-Mart has centered their focus on this idea, and has not apologized for that fact. In fact, Wal-Mart’s sole existence relies on the consumers search for the lowest priced goods.
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
By keeping their prices low, Walmart can easily pass that savings on to their customers and in return, their buyers are able to have a higher income and can spend their money on more products, preferably Walmart’s.
Nowadays companies like Amazon are now pulling customers away from brick and mortar stores through competitive pricing and most importantly, free shipping. To be competitive on all fronts (online and in stores), the new marketing strategy must use a combination of both strategies used in the past. First, JCP can regain its core customer base by going back to its original plan of marking up the product and then slashing the prices using coupons, sales, and clearances, giving the customer what it always enjoyed about JCP, the thrill of
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
The benefits or competitive advantage Wal-Mart derived over the years from its supply chain management practices is also covered. The reason Wal-Mart is ahead of their competition is because they invest in technology in the 1980s. This investment paid off in the long run. Wal-Mart invested heavily in IT and communication systems to effectively track sales and merchandise inventories in stores across the country. They have set up own satellite communication in 1983. Employees at the stores have the ‘Magic Wand’ at hand. These barcode scanners allow you to check the prices of items at that particular store by scanned the barcode on the product. This is especially helpful when there is clearance that isn 't always marked and sometimes clearance items are cheaper than they
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
1. The philosophy behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it.
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.