Comparison of Two Different Alcoholic Advertisements

Comparison of Two Different Alcoholic Advertisements

(Castlemaine XXXX and Boddingtons)

Advertising is the key to selling any product today, and convincing

the shopper to buy your product is the way to success. Advertising is

available today in many different shapes and forms, for example in

newspapers, magazines, and on television.

It was not until the 1950's when commercial television started being

broadcasted did we see the first television adverts appear advertising

cleaning products.

Over the years many products have built up an excellent reputation as

great products because of the initial impression given

by the advert.

A product that has made its name from advertising is alcohol. Alcohol

advertising has a many different ways of promoting the product due to

the many different varieties of people that drink different varieties

of alcoholic drinks. For example adverts for alcoho-pops (Bacardi

Breezers and Reefs) are aimed towards youngsters/ females. Advertising

for beer, or bitter is a lot different than alcho-pops because it has

to appeal to a different variety of drinkers. Beer, bitter…

advertisements tend to be aimed towards working/middle class men.

I am going to compare two different beer adverts, Castlemaine XXXX,

and Boddingtons. Both adverts are totally different. They both have

two different approaches to the advert, the ideas and settings are

unique, but they are both still advertising the same product.

The Castlemaine advert denotes a typical 'Aussie' village, in the

middle of the outback! All the characters are stereotypical ranch

workers in the outback. They speak with very strong accents and use

colloquial terms and language. Everybody is leaning back with a lazy

attitude. There are a couple of men stacking a little banged up van

full with crates of Castlemaine beer. Then one of the men says, "

Something for the shealas shall we?"

To which the other man replies, "Yea two bottles of sweet sherry

mate!"

As soon as the two bottles of 'sweet sherry' are loaded up onto the

van, the whole thing collapses and caves in.