Comparison of Three Job Recruitment Advertisements
Advert 1 - Busy clothing
This is a very small and basic job recruitment advert. This is because
the smaller the advert, the least it costs to advertise it. This would
also indicate that the company in question is either a small company
or that they are not in a rush for the position to be filled.
The company busy clothing has created this advert intending to attract
possible candidates to fill the position advertised.
Layout
The advert is of a landscape orientation and has no margins or
boarders. The advert contains no margins so that the little space that
is available is used to its full capacity. This is also the reason for
the advert not having any boarders. This is because if you have a
boarder the typography cannot be placed as close to the edge of the
page because the boarder will take fill space. Therefore less text can
fit on the advert. There is no white space left available and this is
also due to the fact that space is scarce.
Structure
The structure of the advert is very basic. As there is very little
space available on the advert only one paragraph is used. The advert
has a sub heading in bold but does not contain any other types of
headings. This is because a main heading would take up a whole line to
itself and this is not feasible as space is of the essence. You will
also notice that no address is given, only a telephone contact number.
This is because an address would take up more space.
Presentation techniques
The techniques used in the advert are very limited, mainly due to
space available. The text is fully justified so that all the space
available is used. Only one example of text formatting has been
applied in the advert. This is the sub heading that is in bold. This
is for two reasons, and one of which is that it draws the attention of
the reader to the advert.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
...wn opinion and as a way to persuade the audience to have the same view.
produced is by three or four chickens or hens in a small cage that do
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
...ing an optimistic light on the political process, this is because it portrays the message that a process that is made of good people must be just, and must prevail. Although this view isn't altogether correct, it sure does make the audience feel good.
Knowing the audience makes it easier to amend your communication, to make it acceptable for that particular audience, as well as following the Data Protection guidelines. For example, if you were talking to a business man who has worked at a company for most of his life, he’s going to be well structured when it comes to business talk. However perhaps there’s a new employee who doesn’t know the ins and outs of the business world yet, you would have to avoid using jargon to avoid him getting confused and misunderstanding.
Trigger warnings help students in the classroom. Trigger warnings reduce stress and anxiety, help students to be able to prepare beforehand, create a safe environment, allow students with trauma to be able to get some of the power
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
According to Noe (2012), most experts believe that the most important human resource decision makes by a leader is deciding who to hire. Manager manages the recruitment and selection process. Selection for the best candidates for the job is very important in an organization because the performance always depends on employees, the recruiting and hiring is costly and the legal obligations like mismanaging hiring has legal consequence. The main aim of employee selection is to achieve person-job fit which is identifying the knowledge, skills, abilities (KSAs), and competencies that are central to performing the job. The objective of effective selection is to decide who the right people are, by matching individual characteristics (ability, experience, and training) with the requirements of the job (DeRue & Morgeson, 2007; Kristof -Brown, Zimmermam, & Johnson, 2005). The manager will do checking for reliability and validity of the interviewer. In PPNJ Poultry & Meat Sdn Bhd, the people who manage the recruitment and selection process is the Human Resource department or staffs.
Most people probably have tried to stay fit. There are thousands of commercials and advertisements selling a greater health regimen for staying fit. Fit Miss Ignite solution is designed to keep women motivated so they can work out on a daily basis. If energy and motivation are absent in one’s work out life, Fit Miss will be an astounding way to start a weight loss goal. Chady Dunmore, a bikini fitness model, was depicted in the advertisement as both healthy and fit. She is an excellent person to inform women on the importance of the Fit Miss product. Chady was portrayed in a boxing setting with fitness gear on. The idea is to show strength and determination for getting in shape. The following activities can be done: eating healthy, exercise daily, or drinking Fit Miss Ignite solution. Women will only remain committed to a superb product that yields positive results in their daily routine. The Fit Miss Ignite prepares women mentally for the weight loss; Chady is displayed in the snap shot toward a healthy lifestyle. The advertisement ends with Chady looking fiercely at the kick bag. The camera moves in closer to show the audience that Chady is in fact about to start a two- hour aerobics work out. Additionally, Chady accomplishes all this without a break of eye-contact with the camera.
reason to it as well; the purpose of it is to make people get a
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The advertisement project was a great learning experience on learning what it takes to produce a print ad, and getting harsh feed back from the consumer. The project exposed how hard it is to actually produce a good advertisement that will pop to the consumers eye and reel them in to have interest in buying the product your trying to sell them. In my groups jean print advertisement we used a method from Arthur Asa Berger’s book Ads, Fads, and Consumer Culture. We in particular used chapter four, “Running it up a flagpole to see if anyone salutes”, in this chapter Berger says choose a way you want to do an advertisement and do it. The consumer will either like it or not it’s a 50/50 gamble. All you can do is what you think will work and run with it. And that’s basically the approach we had from the minute we were posed with the project. Since we didn’t feel like playing the sex sells card, the group and I felt that chapter four of Berger’s book was the best to use to produce our advertisement. While we learned a lot from this project in understanding advertising and consumer culture, the aspects of the project ranged from the original concept to the survey results of the responses from consumers.
Attention Seeking, sometimes we do it and we don’t even know we are doing it. Are you doing it and why?