In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag.
¡§Is Your Body Clear?¡¨ We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation.
Dolce and Gabbana Perfume Advertisement I will be looking at the advert for the Dolce & Gabbana perfume. This particular advert is trying to persuade the audience to buy both the male and female version of the perfume. To analyse this advert I will be using the key concepts. The advert has 3 main colours in it. The first is a light brown colour that is the background to the advert and also the same colour as the skins of the models.
Yves Saint Laurent has come out with an ad campaign featuring their new perfume, Parisienne. The ad features the world renowned supermodel Kate Moss dressed in a raven-black corset and pencil skirt. A dark, charcoal jacket is thrown over her frail shoulders and a light pink rose is caressed between her fingers. Her blonde locks are tasseled in a slightly messy hair-do while a few strands of hair caress her fair skin. Behind this beautiful model is the infamous Eiffel Tower hovering over her left shoulder and grand stone statues lie in the background to her right.
It shows a circle with a close up view of a leaf. This image has a double meaning. The first part is that leaves are natural and pure linking in with the product and the second half of the meaning is that the leaf looks like it has pores linking in with the slogan. Both of my adverts have something to do with your body and how to make it better. The Halls advert is to do with your throat and how to make it feel better, and the Garnier advert is to do with your face and how to clean it quickly.
All mascaras are a thicker liquid formula. Some mascaras even come with fibers to apply before the actual mascara that help to lengthen the appearance of your eyelashes. Another addition to the eyelash section is false lashes. People will buy fake eyelashes, trim, and glue them onto their real ones for a fuller and more flawless look. Eyelash glue is made and a thin layer is applied on the lash line of the false lash and stuck onto the real one.
A Comparison of Two Advertisements I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. The two advertisements I have chosen have different target audiences, reflected by the magazines that they come from, the language they use and the visuals. Both my chosen advertisements have strong visuals.
Analysis of Advertisement The first advert is of 'L'Oreal', is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its' wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. 'L'OREAL' is written in large bold, block letters so as to familiarize the customer with the brand name immediately. The capital city, 'Paris' is written on the bottom line of 'L' in 'L'OREAL' and underneath the brand is the term 'PROFESSIONNEL', bold and white against a jet black background.
Comparing Perfume Advertisements For my media coursework I’m going to look at two printed advertisements selling perfumes. One of them is called “very irresistible by Givenchy” and the other one is “rush by Dolce & Gabbana”. I’m going to compare the slogan, the logos, target audience and the selling techniques used. The target audience refers to who will buy the product. The perfumes are both used by women primarily but the advertisements are aimed at both male and females.
Introduction I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.