Comparison of Advertisement

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Comparison of Advertisement

We see advertising in every corner of the world, and get bombarded by

hundreds of thousands of adverts wherever we go, whatever we do. Some

adverts rely on the product alone; others try to exploit our

subconscious fears. These things, plus the message that they convey,

are important factors that make the product sell. These businesses use

many forms of media, such as Radio, Television, Internet, Adverts, and


I have chosen 2 full page advertisements from glossy women's

magazines. The first advertisement is from the Cosmopolitan Magazine,

it a perfume ad from Burberry.

The second advertisement is also a perfume advertisement, also from

the Cosmopolitan Magazine. This advert is by the company Issey Miyake.

Both of these adverts are perfume adverts, and show the product

against dramatic lights in the background, which match the colours of

the product, and yet subtle in look.

Looking at the Burberry advertisement, you can see that the bottle is

very "squarish", and the edges are defined strongly. The lettering

below the bottle says "Burberry Brit", which shows the British

influence. The bottle has a design on it, its 5 stripes, running

across and down the bottle, perpendicular to each other. This reflects

the "British Influence" on the bottle, since the British Flag has

Coloured stripes on it too. Also there are redlines running in the

background, which represent the British flag, since it has red lines

on it. This advert is heavily relying on the stripes and squares

theme, which when you put them together often form a square sign in

your head….this adverts lettering also has the squa...

... middle of paper ...

... consists of a Square Bottle, and a Square

Bottle Top, but the Issey Miyake product consists of 2 shapes, a

Sphere and Flattened Cone for the Bottle Top, and a Flattened Cone

for the Bottle. This is perhaps to show that the Issey Miyake

perfume is more diverse, and caters for more people, since

different people like different shapes. But the Burberry Bottle is

simply heavily biased towards the Square design. Perhaps this is

to show that they follow their own standard, so people will have

to bend towards "their" standars (in this case, the product is so

good, that people will have to compare with the product, not

compare the product.), which gives the product a more "superior


This concludes my Essay on "Media" for English. I hope that you

enjoyed reading my essay.

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