In today’s world, where about every person has access to a television, a car, and, a cell phone, it is easy to relay information. Companies and organizations whose main goal is awareness take advantage of this by using it to relay their own informative, and most the time persuasive, message. They can do this in many different forms but most the time they are categorized as advertisement attempting to persuade you into thinking you need the product. As we see advertisements every day they tend to get boring and unappealing, but there are two that I believe do an outstanding job at persuading. The first one I will explain is a Frosted Flake commercial staring Tony the Tiger, the later will be a billboard sign posted by Chick-fil-A. Television …show more content…
Frosted Flakes has been a great cereal since I was a kid and have been around much longer than me. Over the time their commercials change, different tigers come and go and they might sound a little different too but one thing that has not changed is their slogan. “They’re grrrrrreat”, said by Tony the Tiger, has been the slogan since they were invented in 1952 (Retro Staff). The slogan is in every commercial and it is blatantly appealing to you which is why I like it. I saw this commercial about a month ago and it was of Tony the Tiger in a household pouring a bowl of cereal for a girl and asking if she was “going to the skate park today”. When you hear Tony the Tiger talk it is in a distinct tone that just flashes a dad image into your head. This helps to appeal to the father and often time primary grocery shopper according to a poll done by market research publisher Packaged Facts (Packaged Facts). Following this the scene changes to a skate park where Tony the Tiger is encouraging children to go out and be active. …show more content…
Chick-fil-A has always had the best billboard signs, in my opinion. There are always fake cows putting up a message to steer you away from eating beef, and they are always funny. This one I had thought to be particularly witty. It was an all white board with the Chick-fil-A logo in the bottom right corner in red letters. In the middle appearing to stand off the board is a red, square, etch-a-sketch. Next to each of the two silver nobs was a cow controlling it. The cows play an important role in this because it is the cows who are presenting you the message and it is ironic because Chick-fil-A doesn’t sell beef, which adds a little humor to the message. Displayed on the etch-a-sketch screen were the words “BEEF IZ SKETCHY”. When I read that I couldn’t help but laugh,the whole context of the irrationality of a cow playing with a childhood toy was funny enough but the play on words tops it off. It is also a commonality that words be spelled wrong in a humorous way, so the “IZ” keeps the originality. I can see how adding a bit of humor would be helpful in persuading people. When I write my speech I might be able to put something humorous to add to the effectiveness. This can be geared towards any audience and it probably does a great job of making them laugh and persuading them as the prior advertisement
Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Most advertisements as the ones I mentioned above use at least two or more appeals to persuade their intended audience to buy the product donate money, go see a movie, go to a restaurant, or switch brands. The use of logos seems to be the most effective way to promote something, by giving the facts and logical reasoning people are more likely to want what is being offered. Commercials have a short amount of time to engage the audience in their product. The use of rhetorical appeal helps to keep the audience’s attention to the details of the commercial and to make them think about what is being shown or heard. The presentation of the commercial needs to leave a memory with the audience to make them want to learn more about the product or try it
Pastor’s strongest rhetorical technique is the use of logos. The viewers are provided with an abundant amount of facts and knowledge that help to support Pastor’s point of view. The video attempts to persuade readers to eat organic, and this goal is accomplished by providing evidence that processed food creates an unhealthy lifestyle. For example, Pastor notes that there has been a 150% increase in obesity, causing a shorter lifespan. Pastor also provides statistics such as one American every five minutes dies of obesity, and one out of three people get diabetes. These facts are meant to get the viewers attention, and cause them to think twice before they eat fast food. These logos are effective because they are able to make a huge statement, screaming to the viewers that lives are in jeopar...
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Public service announcements are a form of advertisement that is made to appeal to emotions and logic to change the perspective of many people. In the article “Propaganda”, Edward Bernays states, “An automaton cannot arouse the public interest”(110). This means that without an addition of feelings, or pathos, in propaganda movements, it does not and will not work. To make people pay attention and remember what the ad states it has to appeal to feeling and cause them to think about what they saw, read, or heard and how they can change the outcome such as in
Advertisements show up everywhere in our lives. Whether you’re on the computer, watching TV, driving down the road, or reading propaganda you are observing advertisements. They are constantly altering our opinions and they do this with three simple tactics. Ethos, logos, and pathos, people have been using the rhetoric system from 1,000 years ago, literally because the rhetoric approach was created by Aristotle. It has with stood the test of time and is still the best tactic to convince people to do something. That advertising and marketing uses rhetoric and is pretty successful. I will be analyzing Ram’s “God made a Farmer” commercial and explain how each aspect of rhetoric was used and what was so effective about this commercial.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Why do they do this? They know that putting their product in a positive light now, will lead to cash later. Kellogg’s utilizes their persuasive techniques of emotion and relatability in two commercials about pregame rituals and a father and his son playing football together. Both commercials have something in common: they incorporate Tony the Tiger as a recognizable association with the cereal. Another similarity between the two commercials, is that they incorporate positive, relatable relationships into the commercial, but they create different relationships. One commercial develops a loving relationship between father and son which leaves a loving, sentimental feeling with the viewer. On the other hand, the second commercial develops a friendly teammate relationship leaving feelings of friendship and excitement. Despite these similarities and differences, there is one similarity that overrides them all: Kellogg’s Frosted Flakes makes commercials that are going to stick in the minds of those who view
The slogan “silly rabbit Trix are for kids” is logos, showing logically this cereal is made to be eaten by children. In each commercial the same concept is used and always having the rabbit losing. Pathos is also shown regarding the rabbit. You can see every time how hard he tries to eat the cereal from the kids but never wins. You can see the sadness and loss in the talking rabbit’s emotions. They almost make you feel bad for the rabbit because he never wins, but then you grow a sense of wonder. Is the cereal that good? What am I missing out on? Using a rabbit is a good character of choice, it is a well-known animal to everyone. It also catches your eye, a talking rabbit. It also almost has a sense of Bugs Bunny, also a well-known talking
From the moment that America has been established, this country has been forced to make our own products. However, in order to sell these products, one must discover the best way to put them on display for anyone to purchase. What better way is there to sell something if you advertise it? From huge industrial LED signs to small yard displays, America has been selling its products for years this way. These very effective ways of telling others to “come buy our product”, have been seen all over the world. Whenever people see an advertisement for anything, that idea or product that they saw is the most prominent thing on their mind at the time. Advertisement has been manipulating the human mind in various
Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as was proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric. Therefore, analyzing them individually was not the challenge, but choosing which manipulated rhetoric the best was hard. In general, it is important to recognize and interpret the pathos, logos, and ethos in all things and
Pepperidge Farm goldfish crackers. Children sing the catch phrase over and over throughout the entirety of the commercial. By the time the commercial ends the line and products are inevitably stuck in a child’s mind. The commercial says”.and my mom says. that’s okay,” which implies to children that their parents will allow them to eat this snack.