Comparison Essay: Mac Vs Pc Advertisements

We live in a world where we are surrounded by advertising everyday. We see them in magazines, on television, websites, and billboards. If someone wants to get your attention for their product, there is many ways to get you to see their advertisement. However, they have to be creative in ways to get your attention or else you’ll just pass it off as another boring ad. Companies sometimes have to be very creative with what they are trying to sell in order to make the product stand out above the rest. This can lead to some fantastic creations of art seen in printed, digital, and physical representations of advertisement.

Ever since the printing press was invented, companies have been trying to get readers attention through pamphlets, posters, and

Apple is also known for their immensely popular advertising campaigns on television throughout the years. From the entertaining and amusing “Mac vs. PC” advertisements, to the serious and thrilling “1984” ad. However, what do both of these advertisements have in common? They don’t show the product. They use people as representations of the product they are trying to sell. Apple was always focused on the home user and not on technical people. An article written by Forbes columnist Jayson DeMers talks about how one of Apple’s greatest strengths is “largely due to their simplicity and intuitiveness”. Apple uses people as their products to make it easier for people to listen to someone who is a real person and not a computer that talks. This artistic approach blah bla blah can’t think of a good segway into the next

But what if you could actually experience and feel what they were trying to sell you without spending any money? Enter Song, a airline brand that was created by Delta Airlines to compete with cheaper flying airlines. They wanted Song to be one of the most enjoyable and most affordable experiences of flying you could have. However, they wanted to take a new artistic approach in advertising this new brand. Song stores were built in shopping malls across the world to show people what to expect when flying in a Song plane. Song stores demonstrated the seating conditions and vibe of the airline. The idea of using the something as an airline flight cabin and showing it to people using a corner store is a very artistic approach to a situation. Why have them spend money on a flight without knowing what it was like when they can easily