Comparing or Contrasting Two Items

David Hume’s essay “Of the Standard of Taste” addresses the problem of how objects are judged. Hume addresses three assumptions about how aesthetic value is determined. These assumptions are: all tastes are equal, some art is better than others, and aesthetic value of art is defined by a person’s taste(from lecture). However, Hume finds the three beliefs to be an “inconsistent triad”(from lecture) of assumptions. If all taste is equal but taste defines the aesthetic value, how can it be that some art is good and others bad?

As defined, “If utility is the ultimate source of moral obligations, utility may be invoked to decide between them when their demands are incompatible, though the application of the standard may be difficult, it is better than none at all” (Utilitarianism, 25). By this, in most ordinary circumstances, common moral rules should be able to distinguish what promotes the most happiness without needing the principle of utility. And only when the secondary rule conflicts, you should use the principle of utility.

Is utilitarianism able to account for the importance of justice and honesty? Be sure to discuss both rule and act utilitarianism. Do either of these accounts work? Explain your answer. Justice and Honesty: Rules in Utilitarianism Reconsidered Utilitarianism, with the Principle of Utility or Greatest Happiness Principle being its core, is a consequentialist theory which attaches the greatest importance to the consequences of each action.

It should be one or two paragraphs summarizing the topics in your paper. It should also contain your conclusions or findings. Triple click anywhere in this paragraph to begin typing. You may want to use the table provided.] References [Your references go here in alphabetical order (by the first author¡¦s last name ¡V or when there is no author, the first word of the title).

Just why was the report written? This is to indicate the importance of the subject to the reader, relate the report to previous and similar work, and to make the objectives clear. The extent to which background is given depends largely on the type of paper being written. Often a few, references are available to tie the new work to what preceded it and to the few studies that it touches immediately and directly. Summary papers that establish stepping stones in the advance of a field help relate increments to the background.

Rawls defines justice as fairness as the choices made in the original position, saying, “They are the principles that free and rational persons concerned to further their own interests would accept in an initial position of equality defining the fundamental terms of their association...This way of regarding the principles of justice we shall call justice as fairness.”(10) By assuming people in the original position could only make rational, unbiased judgements, Rawls claims principles reached in this position would be the most just. Considering the veil of ignorance creates a lack of knowledge about individual positions and personal conceptions of the good, choices in the original position are limited in ability to unfairly distribute economic and political advantages. Although named justice as fairness, Rawls theory does not attempt to redistribute primary goods among all member of society, rather it only attempts to show how the principles chosen in the original principle would benefit all members of society. With the introduction of the original position, Rawls intends to show how justice as fairness is a more attractive choice than utilitarianism. In defin... ... middle of paper ... ... equality would be chosen under the original position.

Similarly, it conforms to the notion of postmodernism which deems that the self is, in some way, a coherent construction and suggests that th... ... middle of paper ... ...ical values for products develop enhanced product acceptance or rejection by the similarity of these values to the self (Dolich, 1969). Consumers will be less inclined to purchase from brands referenced to the ideal self image if their ideal-self images are inconsistent with the product image. Therefore, careful consideration should be given to consumers’ psychology when psychological involvement is used as a promotional tool for brand differentiation (Dolich, 1969). Mittal (2006) criticises such an image based measurement in pertaining its restraintness whose content is in need of fuller accounting. As many consumption activities are related to self-definition, it is not surprising to learn that consumers demonstrate consistency between their image and the products they buy, yet not exclusively, on the basis that they are self relevant when constructing the self.

Rudolph Arnheim was an author and art historian was trained as a psychologist who primary focus was on the sensory perception. His intention was to challenged the predominantly idea in culture in which the verbally thought idea is superior and that somehow the artistic thoughts that are based on the eye of perception is not. Vision and thinking are the same process. Is important to acknowledge that perceiving should be as important as reception (thinking) because intelligentsia is not enough is there is not vision. In Visual Thinking Arheim wrote, “the symmetrical location of the two functions in the halves of the brain has come to symbolize the fact that these functions are equal dignity and therefore should receive equal dignity and therefore should receive equal consideration, especially in education.

The secret of successful packaging lies with the looks and the design of the product. The riots of combination of colors and the overflow of unnecessary information may not be a turn on for successful packaging. By looking at a product the customer wants the answers of few questions like what is the product and what is the brand, if the product design offers answer to the specific questions then it is a successful packaging design. If a product attracts the customer with its great looks and is complicated and lacks a good quality of information then it is of no use. The design of the product should not only be simple but it should also stand out from the design of the competitors.

The requisites for fine art are imagination, understanding, soul and taste. Taste has both a subjective aspect, in that is consists in a felt response to the aesthetic qualities of an object, and an objective aspect, in that we can give reasons for our aesthetic judgments. Thus, it seems, the processes of appreciation and evaluation which lead to the conclusion that an object, whether a work of art or otherwise, is beautiful, are the same in all cases, and the paradigm for those processes must be that which is furnished by the appreciation and estimation of a natural beauty free of all intervention by concepts, whether the concept of art or any more specific concept.