Comparing Two Advertisements The advert for the Vauxhall Zafira is set in a people carrier, presumably the car itself. It shows a 'mother and daughter' dressed in casual clothing. The mother is smiling as she drives suggesting she is content. Also featured prominently in the advert are 5 teddy bears sat in the 5 remaining seats. Because of this and the catchphrase of the advert - 'Sometimes you need extra space for friends' it is evident that the unique selling point (USP) is that the Zafira is 'spacious and has 'extra space for friends.' Just by looking at the photograph you can see how they make the USP appealing to all types of people. The image itself features only the girl and her mother so this may appeal to single parents, but I think that it is a family car directed at the mother. It also appeals to both large and small families, showing small families that there is room for the child and 'friends' and large families that they can fit their children in the car. In the magazine advert the photograph is in colour, but the interior of the car is black contrasting with the brightly coloured teddy bears and the clothes of the girl and her mum. The first shot is of a man looking through a pair of hairdressing scissors. After that he talks about himself a little, and how is angry. He starts talking about the car, and mentions all the extra bits (air conditioning etc.) in a bad sort of way, almost putting the car down and making it look bad. Then, at the end of the advert he gets his tie stuck in the door as he shuts it, and says "Gordon Bennett." All the time he speaks, he talks in an exaggerated French accent. Humour is used throughout the advert. As soon as the advert starts, the Frenchman is talking in his exaggerated French accent and acts like a 'typical' French person, with spiky hair and an angry mood. He makes fun of the car and obviously doesn't like it, but at the end of
Playing “Dream Lover” from the start, Kenneth Anger has found the sensual side of communicating with an automobile, while still keeping the movie free of blatant symbolic imagery. The scene of the short is a very plain stage. A pink backdrop with no props other than the car, our attention is already focused to the action to be presented. The shots are very slow and very smooth, with fade’s and dissolves used abundantly for the transitions. The panning is done at a very slow pace, with the polishing being done at about the same speed. What could be only a few quick shots of a man have been dragged out into 3+ minutes of care and love to the car. The buffing rag itself is virginally white, having never seen any dirt on the car. Everything in the scene leads to a very innocent, sensual theme that Anger expresses so well in his cinematography.
But the wheels off! He hesitated no harm in trying replies the owner.”(60) this crash is a strange foreshadowing and brings to mind the reality that cars are a new technology and people do not quite understand the mechanics or the risks leaving automobiles a status symbol. In short order Nick is quick to understand the moral shortfalls of the hig...
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
The mood changes once the second driver, Pete is introduced in a broke-down vehicle with various items on top of the roof of his
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
It then introduces us to Joe Gillis, a screenplay writer, sitting at his type writer in his dark apartment. Joe can’t seem to sell his screen plays to any studios, this is causing him to struggle to pay his bills and is making him be in quite a lot of debt. Two bailiffs arrive to his apartment and inform him on his missed payments and threaten to take his car but Joe tells them that car is not there. When the bailiffs leave Joe then goes to a carpark near by and retrieves the car, the bailiffs spot Joe and thus begins an intense, heart racing car chase. Joe gets a flat tyre and loses the bailiffs by quickly turns into a driveway of what appears to be a dark abandoned
Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
tips take up 50 pages of the magazine, so a substantial part of it is
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
As the clip begins to play the first scene is about a young man getting ready for prom, however, as the scene continues the audience finds out that he is going alone. With a kindhearted audience this sympathetic view draws them in closer to connect with the character. His mom encourages him to go and states that nowadays people go by themselves, on the other hand his little sister barks back with “no they don’t”. The remark made by his little sister gets the young man down about going to prom, once again. His dad seeing his current mood tosses him the keys to the Audi, which lifts his mood immediately. Focusing more towards a neutral audience, once he is in the car, they take a glimpse at the automobiles body style and how fast it takes off from a stoplight. As the clip continues to roll the young man arrives at prom only to find him parking in the principles parking spot and then walking straight up to a girl at prom and kissing her, once again captivating the empathetic audiences’