Comparing S Bazaar And Men's Folio

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Recommended: Gender differences in shopping

Both Harper’s Bazaar and Men’s Folio is fashion lifestyle magazine, which focus fashion trends from head to toe. Those fashion enthusiasm readers have few similar characterize, who don’t limit by gender. They love to understand the brand, look at the products design to suit their personality, create the outlook style, pursue as fashion iconic among their friends and family.

Brand Strategy

Tod’s advertise similar ads at both Bazaar women and Men’s Folio in same month- Oct 2015. Both ads are advertising Tod’s new series of leather shoes, Bazaar do cross selling on Tod’s handbag. This is Tod’s brand strategy to target both women and men during new products launch to penetrate the market in short time. Especially for the product design which …show more content…

Men expected to be confident and aggressive; therefore, advertisers project readers a confident model such as David Beckham or Junhans watch’s model show his confident post in the photo.

Domestic Behaviors Women Men
Domestic Behaviors WOMEN SHOP:
- Tend to shop more on impulse or because it’s ‘in fashion’.
- Caring for children and family, do cooking, cleaning also shop for boyfriends, husband and Kids MEN BUY:
-The process of shopping is a mission. Vocal customers and will go to great lengths to let people know whether they like something or not.
- Household repairs and technical part in family. Shop for themselves.

Most of women are in charge the household spending from groceries to clothes. They need to buy for their husband, boyfriend, and kids. Bazaar magazine editors create another 45 pages in women magazine for men fashion topics. It is obvious to look at Bazaar back cover compare with Men’s Folio. Advertisers advertise men clothing in women magazine back cover, which is cross selling to women readers. Take care of the family role fall on women and men in charge of household repairs at most of the time. Men don’t cook, don’t wash the clothes, don’t like go to shopping, but they only buy the things they want.

Physical

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