Comparing Apple To Apple

Apples to Apple

Smartphones. They’ve become part of our everyday lives. Here in 2016, you will rarely ever see someone without a smartphone on their person, and if you do, that person is more than likely in the later years of their lives. The age group that is most intrigued by smart phones? None other than people aged 18-29, which happens to be the young working class. Apple and Samsung, the two most prevalent smartphone companies in the United States today, have noticed what sparks the interest of customers; new features. In these sets of ads, Apple and Samsung attempt to sell their products new features to the customer as a reason to buy their product, in this case, the iPhone 4, and the Galaxy S5. Although Samsung explains these new features in its ad well, and works to incorporate the reader in the ad, Apple’s minimalistic approach leaves them with more space to hook the customer in using rhetorical techniques and appealing to the customers want for premium products. Samsung’s ad portrays the Galaxy S5 as being “The Next Big Thing.” A

This ad demands the attention of the customer with the black and white contrast of the phone and background placed in the very center of the image. By surrounding the image with the list of new features, the iPhone 4 ad gives off the idea to the customer as being a very big deal, without actually having it say it is a big deal. In today’s world, minimalism is commonly used with things of premium value, one can argue that Apple led the charge to this connection between minimalism and higher class, Nonetheless, Apples “less is more” approach comes off as showing the iPhone in a very positive, high class light, standing out well against few colors and no other objects to distract from the phone’s body. This is a good form of a window effect, as costumers can believe they are of a higher, more desirable social class with an iPhone then