Compare and Contrast Brick-and-Mortar Versus Virtual Organizations

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The Information Age has ushered in a whole new competitive virtual marketplace for traditional brick-and-mortar organizations to compete with in the tough competitive global markets of the 21st century economy. The ability of virtual organizations to easily advertise and market their products through the internet and social medias have created a potentially limitless clientele through the utilization of a mass mediated approach that has historically been unavailable to traditional brick-and-mortar organizations. Rapidly changing markets have created volatile rivalries for competitive market-shares inspiring organizations to scramble to create rapid organizational changes in order to remain competitive meeting stakeholder preferences, as well as forecasting market trends and demands in an international marketplace. Both virtual and brick-and-mortar organizations must utilize complex adaptive change systems to learn new organizational practices that will enable organizations to adapt and improve making them competitive in the evolutionary marketplace of modern society. Organizations that have enough organizational flexibility to successfully implement and incorporate strategic change into their organizational environments by implementing sustainable continuous improvement programs that have the ability to transform unforeseen problems into opportunities to thrive, will ensure long-term organizational success (Williams-Atwood, 2011). Virtual Organizations vs. Brick-and-Mortar Often, members of brick-and-mortar organizations have the opportunity to build a bonding atmosphere of community. Johnston (2006) defined community as acknowledging organizational members as being in a relationship with one another. Communities work be... ... middle of paper ... ...rldwide Ltd), 18(5), 11-16. Greenleaf, R.K. (1977). Servant Leadership: A journey into the nature of legitimate power and greatness. Mahwah, NJ: Paulist Press. Johnston, D. (2006). Education for a changing society: Classroom relationships and moral action. New York, NY: Teachers College Press. Kotter, J. P. & Schlesinger, L.(2008). Choosing strategies for change. Harvard Business Review, July-August, 130-139. Schneider, B.,Brief, A.P., & Guzzo, R. A. (1966). Creating a climate and culture of a sustainable future. Organizational Dynamics, 24(4), 6-19. Wheatley, M.(2006). Leadership and the new science: Discovering order in a chaotic world. 3rd ed. San Francisco, CA: Berrett-Koehler Publishers, Inc. Williams-Atwood, A. (2011). Increase your leadership programme’s ROI with social learning tool. Human Resources Magazine, 1(6), 10-12.

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