Compare And Contrast Principle

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Contrast Principle “The contrast principle (or contrast effect) says that when you experience two similar things in succession, your perception of the second is influenced by the first” (Cole, 2012). In basic terms, contrast principle states: If the second thing that we see or is positioned to is generously not the same as the first, it is our instinct to often see the two things with a different perspective than we normally would. As a result, it is a strategy for achieving an understanding by differentiating the ideal result of the ultimate goal with a less attractive result. The advantage of the contrast principle is that it is for all intents and purposes difficult to demonstrate/prove. Negotiators who utilize this method can do as such …show more content…

In the beginning of the negotiation gambit Sharon should build a rapport with Alice. For example start the conversation on a topic that has nothing to do with what the meeting is about find out how Alice has been and ask about her family try to disclose personal information. Sharon should mimic the nonverbal behaviors, avoid confrontation during the negotiation, be reluctant on what she wants to offer Alice. In the middle negotiation gambits Sharon should not offer to meet in the middle right away she should counteroffer, she should also handle the impasses, stalemates, and deadlock. By conveying the proper emotions, demonstrating her position, and properly addressing the terms will give advantage to Sharon. During the ending of the negotiation gambits Sharon should utilize her contrast principle by utilizing the good guy/ bad guy tactic. Sharon should make the first offer she should determine her ideal position, realistic position and her bottom line position. Which will allow her to utilize the contrast principle to her advantage. If Sharon is able to cover all the steps previously mentioned she will have gathered enough information to offer Alice a severance package that will satisfy what Alice is looking for and meet Sharon’s ultimate goal. Also Sharon should

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