Compare And Contrast Identity, Image Vs. Reputation

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Citing the Argenti (2012) text, compare and contrast identity vs. image vs. reputation. Identity, Image, and Reputation can be compared and contrasted quite drastically. While the terms may be somewhat similar, they also have some fairly obvious differences. Argenti (2013) defines identity of a company as: The actual manifestation of the company’s reality as conveyed through the organization’s name, logo, motto, brands, products, services, buildings, stationary, uniforms, and all other tangible pieces of evidence created by the organization and communicated to all its various constituencies. (p. 72) In laymans terms, identity is far different from what the general public perceives it to be, to a company their identity is what they…show more content…
The concept of Corporate Social Responsibility (CSR) is when a company takes responsibility and is held accountable for the social and environmental impact of its operation. Typically, companies develop responsible policies and procedure to integrate in to their daily operation. Furthermore, they track and report their progress towards implementing these policies. Corporate responsibility is defined as, “A corporation’s social and environmental obligations to its constituencies and greater society.” (Argenti, 2013, p.109). Corporate responsibility is “an organization’s respect for society’s interests as demonstrated by taking ownership of the effect its activities have on key constituencies, including customers, employees, shareholders, communities, and the environment, in all parts of its operations.” (Argenti, 2013, p. 111) Argenti (2013) discusses about various areas of how corporate responsibility influences their reputation. These areas include consumer values and expectations, pressure from investors, employee engagement, nongovernmental organizations involvement, and the impact on environment (pp. 121-

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