FAST FOOD IN
CHINA+INDIA
VS
AMERICA
Fast food, the real American meal. By Americans, for Americans, right? Not exactly, fast food is made and eaten in many countries other than ours, and their citizens are the ones preparing the meals. This essay will talk about fast food in China, India, and the U.S. as well.
CHINA
A 2012 study in “Fat Reviews Journal” compared the chance of chronic unwellness in China to alternative countries, including the U.S. The researchers found that more than twelve % of Chinese youngsters and adolescents aged seven to eighteen were overweight and about 1.7 million youngsters underneath eighteen suffered from obesity.
In fact, it must be reversed utterly so developing countries like China don 't fall victim to equivalent
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Currently, there are tens of millions of people suffering from obesity, in China, the number of diabetics is increasing by 3,000 a day, and that of hypertensive patients, who exceed 100 million, is rising at an annual rate of 2.5% . According to the Financial Times, the success of Kentucky Fried Chicken (KFC) and McDonald 's in China is the result of a transformation of China 's lifestyles, which are becoming more geared to speed and …show more content…
Consistent with a study done by analysts at Technopak, a service industry firm in Gurgaon, the Indian marketplace for chain restaurants was associate calculable $2.5 billion in 2013 and is anticipated to grow to $8 billion in 2020, driven by the expansion of what 's called quick-service, or fast food, restaurants.
India has long had a name as being unfriendly to foreign businesses, however once it involves fast food, international chains square measure being warmly welcomed by a young, upward mobile population.
There 's lots of diligence ahead for Burger King and for anyone World Health Organization needs to come back in, lots of capital you have got to speculate, lots of 'roll up your sleeves and acquire down in the execution of the business ' that 's needed. However, analysts argue that international chains gap in India today are far more doubtless to succeed than a number of years past.
"In India nowadays, i believe individuals are acquiring new tastes instead of changing their tastes,because it takes an entire generation to really change tastes," mentioned Pinaki Ranjan Mishra, partner and politician for retail and client merchandise at Ernst & Young
Fast food has infiltrated every nook and cranny of American society. Everywhere you turn you can see a fast food restaurant. An industry that modestly began with very few hot dog and hamburger vendors now has become a multi-international industry selling its products to paying customers. Fast food can be found anywhere imaginable. Fast food is now served at restaurants and drive-through, at stadiums, airports, schools all over the nation. Surprisingly fast food can even be found at hospital cafeterias. In the past, people in the United States used to eat healthier and prepared food with their families. Today, many young people prefer to eat fast food such as high fat hamburgers, French-fries, fried chicken, or pizza in fast
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
Eric Schlosser and Charles Wilson’s Chew On This explores the dark secrets of fast food. The authors first describe the background of fast food and their tactics with customers, and then elaborate on the impact of fast food on society today. Their view on fast food is a negative one: through describing various aspects of fast food, the authors ultimately reveal how the greediness of businessmen has caused the loss of individuality and the growth in power of corporations. They explain the effects of fast food on health, traditions, and animals, clearly showing fast food’s negative impact.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.
... conclusion, to compete with the intense competition in today’s fast-food market, KFC China differentiates the company by being innovative. Three significant innovative strategies are localizing the menu, understanding the Chinese culture, and hiring local management. KFC demonstrates that one size fits all approach in the global market does not always work. Many typical Western approach to foreign expansion is to deliver the same products or services as their original establishment. For instance, Domino’s Pizza, an American restaurant chain, nearly failed in Australia due to the underestimation of the need to adapt their offerings to the local tastes. KFC China offers important lessons for global firms. It is essential to know that to what extend the company should keep the existing business model in emerging markets and to what extend it should be thrown away.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
Finally, the United States political system has a strong structural structure but in China their people always work together to be the best and stand out in the world. It is predicted that China will one day be the largest economy-growing country in the world. They continually grow and rebalance their world to be the best. The growth of the economy will depend on the Chinese government's comprehensive economic reforms that more quickly accelerate China's transition to a free market economy. Consumer demand, rather than exporting, is the main engine of economic growth; boost productivity and innovation; address growing income disparities; and enhance environmental protection.
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Lack of time to cook a proper meal and decide to order fast food? This situation always happened in everyone daily life. This shows that choosing fast food as a meal is already a trend in this modern era. Fast food and home cooked meal can be differentiated by time, cost and its nutrition value.
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
Chakravarty, C. (2007). Burger King Likely to Adopt Franchise Model in India. The Economic Times, retrieved from: http://articles.economictimes.indiatimes.com/2007-01- 05/news/28458380_1_burger-king-restaurants-key-franchisees