Apple is known to be a very innovative PC company. Even though, their first PC had less memory and was weaker than its competitors. Apple always got a lot of attention because of its innovative role in the technologic industry. From the SWOT analysis and the VRIO framework provided below (exhibit 1 and 3), Apple has many competitive advantages. First, Apple has total control over its hardware, marketing strategy, retail strategy, product differentiation, digital asset management and also software (OS system) development operations.
Apple VS Samsung What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.
Apple and Microsoft are the two major super powers of the computing industry, from the creation of operating systems, stylish designs of devices, to the re-invention of the computer. Each company has their own ideas of the perfect computing device, and much of the consumer base for each company can agree or disagree with either company’s opinion. Coming from a Best Buy employee and always providing the best possible advice to consumers, the common argument is which company and devices created are better. Although, Apple’s Macintosh unit sells are greater, mainly due to the simplicity of use; Microsoft has a more improved marketability, and an increasingly superior stock market value. Microsoft, unlike its opposition Apple, has many design
Introduction Apple is one of the oracular companies of Silicon Valley that rose up as the icon of personal computing and in the recent years has seen tremendous success since the return of Steven P. Jobs who opened it up for horizons far beyond the desktop. With its kind of following, the company can be deemed to have cast something similar to a spell on both investors and consumers alike through its coveted gadgets. In the music and smart-phone industries the iPod and iPhone have been major forces. The computer software giant, Microsoft, was passed in stock value by Apple in May 2010 making it the most valuable technological company in the world. With the change of guard by Mr. Jobs, Apple’s business history witnessed an amazing turnaround for the previously almost dismissed for dead.
If the executives had not supported investment in iPads, the Age of Apple Company would never be arrival. Present day the electronic gadgets like apple’s iPhone, iPad and iPods are dominating in the market, which is thanks to the success of iPads. As shown in the textbook, the introduction of the iPad, a brilliant sample of technology for business and obviously for the entertainment had pulled Apple back to dominate the market. If no executive had not invest in the program of iPad, Apple will stay no longer. 2.
However, with the rising popularity of android and its competitive devices, the market share of Apple is starting to shrink. The major strength of the Apple organization is creativity. They have created products that have been ahead of the power curve of the IT industry with features that look well into the future. Items such as touch screens and app store have now become the standard of mobile platforms thanks to the engineering efforts Of Apple. The others products created and offered by apple such as the ipad manage to find the rare balance between form and function.
Its net profit also rose to 8.24 trillion between the months July and September of 2012 (Jones 1). The success and peculiarity of its new low cost high quality products as well as its emphasis on innovation has allowed Samsung to find a way to win this technological battle. Who started this technological battle? Although Apple is still seen as the originator of this war with the release of the new iPhone, Samsung has managed to introduce new impressive changes to its products by innovating both the design and software of mobile devices. Innovation stands as the number one priority for the company.
However, the smartphone market is incorporated thru operating system (OS) inventors and producers. On the whole, Research in Motion Blackberry (Blackberry) and Apple IPhone (Apple) are the two major companies unified via operating system (OS) as a (n) inventors and producers. These two companies singles out the rest of the operating system (OS) inventors such as Android, Microsoft Windows/WP7, Symbian ... ... middle of paper ... ...ad a market share of 75% compared to Apple’s 14% and Blackberry at 4.3% (The Next Web). The rest of the market is occupied with other operating system (OS) inventors and producers trying to compete with cash cow competitors. The result is such because the Android makers have made the product reachable to everyone and everywhere.
The improved performance of Samsung was on the backdrop of the failed launch of the Samsung Galaxy Note 7, which had problems with its battery allowing Apple’s iPhone to temporarily take the top spot (Reisinger, 2017). While the two command the lion’s share of the market in the smartphone category, there are other upcoming electronics companies such as China’s Huawei and Oppo whose market shares have experienced exponential growth. Consequently, in the medium term, these middle-tier smartphone makers will pose as considerable competitors to Apple
As we see iPhone is the biggest revenue contributor for Apple and company heavily relies on it. Although there are many different competitors, Samsung has been the biggest one especially when it comes to high end smartphones. As of 2015 Apple market share of high end smart phones is 57%, it has been consistent high since first iPhone came out. However, Samsung is catching up with a market share of 27% in 2015, compare to just 18% in 2011 (Business insider). But situation looks different in smartphone market in general.