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Negotiation theory - essay
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The Best Alternative To a Negotiated Agreement (BATNA) is a negotiation theory that refers to a course of action one plans to partake in the occurrence of breakdown of a negotiation process or a solution to a negotiation process if not reached. The concept first coined into being by Ury and Rogeris perceived to be the key to successful negotiators (Fisher, 1991). Importance on BATNA is based on the facilitation of options to a negotiation. They are thus deemed to be the edge one gains thus diminishing considerably the risk of accepting unfavourable terms in an agreement. It also creates a platform to influence one from leaving favourable terms which would otherwise have been sacrificed due to underlying factors. In practise, an offer better than the BANTA leads to one drawing up an agreement, whereas as if it is less promising, then you have the option of either restarting negotiations or withdrawing from them.
Related to BATNA is a WATNA, the Worst Alternative To a Negotiated Agreement, a concept aimed at reducing the risk of one being too realistic during a negotiation process. It has the purpose of assisting one in developing the worst scenario in a negotiation (Notini, 2005). Thus the two concepts work hand in hand. In a negotiation process, amongst other principle, one needs to have in view the best and worst outcomes of the process if they have intent to come out with the best agreement. This is because they both will facilitate him or her know when to or not to settle.
The parties in this deal are however diverse. It has the two principle negotiators, Walter and Wanda. In the scenario between Walter and Wanda diverging interests are at play. For Walter he aims at buying a car that best suits his needs, for Wanda, her prim...
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... that the parties understand that the arbitration was binding and would be decided on a degree of equity.
Works Cited
Fisher, R., Ury, W., & Patton, B. (1991).Getting to Yes: Negotiating Agreement Without
Giving In. (B. Patton, Ed.) Business (Vol. 11, pp. 1-90).Penguin Books. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/21322851
Kleine, M., &Risse, T. (2010).Deliberation in negotiations.Journal of European Public
Policy, 17(5), 708-726. Routledge. Retrieved from http://www.tandf.co.uk/journals/routledge/13501763.html
Notini, J. (2005). Effective Alternatives Analysis in Mediation: BANTA/WATNA Analysis
demystified. Retrieved from http://www.mediate.com/articles/notini1.cfm
Simkin, W. E. (1971). Mediation and the Dynamics of Collective Bargaining.
Silivan, A., &Sheffrin, S. M. (2003).Economics: Principles in action (p.474). Pearson
Prentice Hall.
Lewicki, J. R., Barry, B., & Saunders, M. D. (2011). Essentials of negotiation (5th ed.). New
Bargaining and negotiation are part of everyday lives and in the case of Smith and Fischer an initial bargain agreement was established. BATNA or Best alternative to a negotiated agreement is defined as the best method that can be used to convince...
Fisher, Roger, William Ury, and Bruce Patton. Getting to yes: negotiating agreement without giving in. 2nd ed. New York, N.Y.: Penguin Books, 1991. Print.
Lewicki, R., Saunders, D.M., Barry B., (2010) Negotiation: Readings, Exercises, and Cases. 6th Ed. McGraw-Hill Irwin. New York, NY
Negotiations styles are scholastically recognized as being broken down into two general categories and those are distributive bargaining styles and integrative negotiation styles. Distributive bargaining styles of negotiation are understood to be a competitive type of negotiation. “Distributive bargaining, also known as positional bargaining, negotiating zero-sum, competitive negotiation, or win-lose negotiation, is a type or style of negotiation in which the parties compete for the distribution of a fixed amount of value” (Business Blog Reviews, 2011). This type of negotiation skill or style approach might be best represented in professional areas such as the stock market where there is a fixed goal in mind or even in a garage sale negotiation where the owner would have a specific value of which he/she would not go below. In contrast, an integrative negotiation approach/style is that of cooperative bargaining, or win-win types ...
Lewicki, J. R., Barry, B., & Saunders, M. D. (2011). Essentials of negotiation (5th ed.). New York, NY: McGraw Hill. ISBN-13: 9780073530369
Lewicki, R. J., Barry, B., & Saunders, D. M. (2007). Essentials of Negotiation. New York: McGraw-Hill/ Irwin.
It is aimed to resolve points of difference, to gain advantage for an individual or collective, or to craft outcomes to satisfy various interests. It is often conducted by putting forward a position and making small concessions to achieve an agreement. The degree to which the negotiating parties trust each other to implement the negotiated solution is a major factor in determining whether negotiations are successful. In many cases, negotiation
Lewicki, R. J., Saunders, D. M., & Barry, B. (2010). Negotiation: Readings, exercises, and cases. New York: McGraw-Hill Irwin
Walter wants the insurance money so that he can prove that he is capable of making a future for his family. By doing well in business, Walter thinks that he can buy his family happiness. Mama cares for Walter deeply and hates seeing him suffer so she gave into his idea. Mama gives Walter the rest of the money and tells him to put half in a bank for his sister's schooling and he could do whatever he wanted with the other half.
For this purpose, it is better guided or adopt certain methods or strategies that can be employed to attaining effective negotiation, a good negotiator should be a person able to function to its full power to leverage all the strengths and opportunities that are presented, and also know the weaknesses and threats, it is necessary or advisable a SWOT analysis with this tool made, you can get great results in a negotiation, since the specific objective which focuses, is that both sides get benefits well,
In the future, I would try to have a strong and always try to enhance the BATNA. Also, based on my counterparties approach, I will try to respond to the hard tactics appropriately, Call them on it; Respond in Kind; ignore them and Offer to Change the Methods. I will ensure that I have done my research and I am well prepared prior to the negotiations. I would try to look for ways which could lead to a win-win situation for both parties
Lewicki, R.J., Saunders, D.M., Barry B. (2011). Essentials of Negotiation. New York, NY: McGraw Hills Inc.
...sfied with the outcome and resolution from the mediation session, the parties are given liberties to engage with a court procedure.
This is one of the most important sources of power in a negotiation (Lewicki, Barry, & Saunders, 2011). This step will also save you time and hassle in case the agreement is not reached. Using the example above, if you are expecting to pay no more than $20,000 for the vehicle and the dealership tells you that the best they can do is $23,000, if you have done your homework and planning ahead of time, you know that the dealership down the street might be able to get you the deal you want. If the sales agent and the dealership knows that you can go down the road to get the deal you want, it might push them to come down to your final number instead of them losing the deal. It is always a win-win situation. Another BATNA could be simply going for another vehicle or have less options on the vehicle that you are trying to