Company Analysis of RadioShack

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• Concept Stores
The company’s new concept stores are designed around collaboration. These new concept stores are RadioShack reimagined. Interactive displays, a speaker wall, idea centers, new display configurations, and different technologies that ease buying and encourage collaboration. The “Do It Together” idea center is part of the new campaign. Boston, Manhattan, and Lynwood, CA are three of the locations where concept stores were recently opened. Another thirty retail locations were also opened across the US and more in Asia, including China and Malaysia.
• International Presence
The opening of these concept stores will accompany at least 1,000 franchise stores that will be opened in Malaysia. The expansion into Malaysia is due to RadioShack’s agreement with Berjaya Retail Berhad in March of 2012 (MarketLine, 2013). This will open stores spanning ten Southeast Asia countries in the first ten years of the agreement. Emerging markets, such as urban Southeast Asian cities, lead the growth in purchase intent and ownership of the latest technologies (Accenture, 2012).
• Member of Consumer Electronics Association (CEA)
After only being the CEO of RadioShack for a year, Mr. Magnacca was asked to speak at a Consumer Electronics Association (CEA) event. As part of CEA, RadioShack gains access to CEA events, market research, free employee training, and business development opportunities. CEA Government and Legal Affairs (GLA) is the legislative voice for consumer electronics and the Political Action Committee (PAC) protects the freedom to build and sell consumer electronics products. CEAGLA and CEAPAC are committed to advising, lobbying and reporting on federal, state and international CE policy on behalf of members and t...

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... (2014, January 14). RadioShack Unveils New Brand Positioning Inspired by Collaborative, Do-It-Together Spirit. Fort Worth, TX. Retrieved from
Standard & Poor's. (2014, April 14). RadioShack Corp. (The McGraw-Hill Companies) Retrieved from NetAdvantage:
Trading Economics. (2013). United States Consumer Sentiment. Retrieved from Trading Economics:
U.S. Securitites and Exchange Commission. (2014, April 19). RadioShack Corp. Retrieved from SEC:
Waterman, J. (2012). Consumer Electornics Stores in the US. IBISWorld Inc.

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