Communications Campaign for an Aftershave
I have been requested to produce a communications campaign for my aftershave called Blizz, created by Lacoste, with a budget of
£300,000. The things I need to include are an explanation of the importance of advertising and public relations to a business, an explanation of advertising media and their advantages and disadvantages, discussion of the reason businesses use public relations and the tools used in the public relations and a list of the consists on a communication campaign.
My target audience for my blizz fragrance are businessmen aged 30 and on words. There interests are in business investments and buying posh expensive goods.
The Blizz fragrance will be campaigned on national television and at department stores such as House of Frasier, Beatties and Debenhams.
Young women going around the store giving testers out to the public will advertise the fragrance. I’m going to make my advert interesting and classy so it will appeals to the all business men, the advert will show all ranges of business men buying the Blizz fragrance form house of Frasier. The language in the advert will be in posh English and every body will be wearing suits, the women in the advert will fall in love with the men once they brought the fragrance. The colours used in my advert are going to suttle and eye catching.
Research shows that advertising in men’s “grooming” books and magazine, the idea of virility and masculinity is something very different today. More attention is paid to the body and sensuality is considered and asset, not something to be hidden. Men’s fashions have also changed, becoming more colourful, varied and seductive, all factor which explain the boom in men’s fragrances, which now represents an astonishing one third of the turnover of the various fragrance companies. The male market is here to stay – and the experimental fragrances, such as Davidoff’s Cool Water (fruity, floral notes), and New West by ARAMs (salty, refreshing notes) have capitalized on this new openness in male fragrances.
When I searched the web for "commercial production", lots of names came up and I wasn't really sure which to trust and which I couldn't trust. After a lot of clicking the main results, I decided to switch over to the sponsored results, which on Google appear on the right side of the page in little boxes.
I found that the fi...
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...newspapers prompting a certain product or a business.
Sponsorship- sponsorship is when an organisation uses their product to sponsor someone or something for example when ITV uses Cadburys chocolates to sponsor Coronation Street.
In house magazine- this is when an organisation uses a magazine to promote their product thin in their company.
Corporate image – this is when an organisation sets out an image to attract a certain type of consumers for their product.
Local Environment Projects- this is when the organisation promotes their product in their local environment to see what the public thinks about their product.
· The reason businesses use public relations is to-:
· Create strong community relations
· Be aware of there social responsibility
· Persuading customers to by there products or services
· Explain customerÂ’s legal rights.
The tools that I would use for public relations are: -
Press releases- I would get the press to promote my Blizz fragrance in a newspaper for example the Daily Mail.
Local environment projects- I would use this project by going to the markets and giving out free samples of my fragrance to the members of the public to see what they think of it.
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