The public has made this an issue that the government and media must deal with in order to make both the broadcasters and the general public happy. It has been proven that violence on television, as well as sex and obscene language has an ill effect on society and it is the governments job to do something about it. Through the use of technology, great advances have been made, but there is still a lot to be done. Devices such as the V-chip and the rating system are small steps in a large gray area of politics. There has to be a "middle of the road" on which everyone can agree, but the government is responsible for laying the groundwork for compromise.
Large and diversified samples are used to carry out various researches and the impact varies from minimal to extreme. Short term exposure to it increases the possibility of aggressive behavior in an individual. Aggressive scripts are run by the media and it makes people more violent and slowly reducing their response to violence and making them more emotionless. Preventative measure can be taken from parents and reduction of access towards media violence reduces its impact but it cannot be eliminated completely. Violence is now becoming an integral part of modern day media and youth is spending excessive time on watching it.
In the world today, the media has created a more strict line between good and bad, and just about anything in the media is bad. Being a “good” person in the eyes of the media is very difficult. These views that the media have, have changed people’s own morals and their views on others. The world has changed a lot. As the ethics of individuals have changed, it is easy to see the increase in crimes and illegal practices.
To become part of this social class is the aspiration of many people. However, its pursuit is negatively affecting many lives physically and financially. With multiple ways to engage the public; mainstream media giants skillfully exploit the nation’s social impulse through vast advertising. Their aim is to influence and accustom the public’s perception of success for capital gain. Becon Press Ben H. Bagdikian, described Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman Inc, as saying “Advertising is the art of arresting the human intelligence just long enough to get money from it.”(as cited in Media and Advertisements, Global issues, 2008).
America the Country of the people, the land of the free where everyone is entitled rights and responsibilities that are vital in order to preserve their nations democratic government. The freedom to pursue life, liberty, and happiness, Respect the rights, beliefs, and opinions of others, and also the freedom to express oneself. Those are just to name a few. Each of these has an importance in their government in order to maintain a vigorous nation. “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, which among these are Life, Liberty and the pursuit of Happiness.” — (The United States Declaration of Independence) To begin with, in order to pursue Life a person must have rights to the basic essentials such as food, water, and shelter to survive.
New social media, such as Facebook, YouTube and Twitter with their “premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue” (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people “had no idea about electricity or alphabets” (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ).
1995: 43. Hedegaard, Erik. “New MTV Channel Aims For Older Audience.” Rolling Stone 11 Oct. 1984: 38. Newman, Melinda. “MTV Spreads The News.” Billboard 18 Feb. 1989: 55.
Of course, media is not the only force at fault here as peers and parents are just as much to blame as media. The media is full of violence, sex and the use of addictive substances, that affects youth negatively. Being a youth in today’s society is challenging. On a daily basis, many positive and negative influences are thrown at us; Without proper guidance, a child could have a tough time distinguishing between right and wrong when their are many outlets to affect their decisions. In my elementary school we had a mentor who would talk to the men in the school.
The Media’s Negative Influence on Society There is a lot of controversy about how the media affects people, but in my opinion I think the influence we get is more negative than positive. The media is one of the things that impact people the most because in today’s society it is impossible to ignore. It influences the ways in which we dress, speak, act and think. Media is fed to us through movies, television, radio, social media, music, and magazines. I believe mass media is pressuring the way woman and girls want to look, twists reality, and is sexist towards woman without people even realizing.