Communications

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Huge technological advances have occurred in the last few centuries because of the will of human intelligence and to seek new discoveries. In the area of mass communication, new technologies of its time have propelled humanity towards modernization, and the uses of the new technologies have helped spread one voice into multiple channels. The forerunner for the advances in technology and communication are the exploits of electricity. The mastering of electricity is best stated by Ryener Banham as “ the greatest environmental revolution in history since the domestification of fire” (Briggs & Burke, 2009, p. 117). The study of electricity has been around for many years before the invention of the light bulb, but the act of harnessing electricity to be used as power ushered humanity into a new technological revolution, and affecting parts of societies that were still under the rule of coal and steam powered base machines. The dramatic changes by electricity changed and created various industries. An example of its societal affects is the rise of making and installing tramlines increased the competitiveness in the tramline industry.
Mastering the electrical current also pushed invention and innovation of many products. The first electrical device invented using electricity, is known as the telegraph. The invention of the telegraph was ground breaking in itself for it transmitted messages at great distances at lightning speed. The telegraph has a close relationship with the development of railways, enabling railroad companies to relay messages for safety reasons (Briggs & Burke, 2009; Poe, 2011). It also had a great effect to society as it had help bring about the birth of time zones in America.
Since the invention of the...

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...waves realized the higher rate of speed to disseminate information compared to the telephone or telegraph. The idea of speed brought big corporations to seize on the opportunity to expand their audience reach even further. Broadcast stations increased from 6.4 percent 1926 to 30 percent in 1931 (Briggs & Burke, 2009; Poe, 2011). Realizing their potential customer reach, advertisements became a major financial dynamic and it swiftly drove the business of radio (Fang, 1997). Many other entities realized radio’s great potentials, whose intention was to influence the public’s opinion and drive public discourse, bringing in the use of propaganda on the radio waves (Briggs & Burke, 2009; Poe, 2011). With rapid expansion and many other players coming into the market of radio, new structures, and institutions were formed becoming a part of the life and civil society.

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