Question 1:
Convergence, according to our text on page 19, is the process of coming together or uniting in a common interest or focus. This could be the combining of multiple products into one single product, but in the world of mass media there are two main communication and media processes; content and distribution. Our text, The Dynamics of Mass Communication, talks about what is called corporate convergence. Author Joseph Dominick says corporate convergence would involve media companies that were focused on providing content (movie. television and music studios) acquiring companies designed to distribute content (cable and satellite companies).
A second process of convergence is called operational convergence. This is where several media corporations in the same market combine their business operations into one. This is a situation where several media organizations such as radio, television, and newspaper could merge under the common ownership. This provides increased efficiency for the owner as they can have their staff perform work across all forms of mass communication, reducing staffing requirements and saving money. The negative in this, however, is that it limits the independence of media companies resulting in a reduced diversified selection of news outlets and points of view.
The third type of convergence can be found on page 21 of our text. It is called device convergence. This involves creating devices intended to multi-task, that is having multiple functions. Device convergence allows consumers the option of buying one product, usually an electronic one, that has the ability to function in a variety of ways potentially saving money, space, and even time for its owner.
Examples of convergence can be se...
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...l also continue to have a negative effect on print media, especially with the popularity of e-readers such as the Nook and Kindle.
Internet technology has made some technologies that previously supplied mass communication obsolete, and replaced them with newer and more efficient means of communication creation and delivery. Printers, cable modems, and processor technologies have provided both the developers and consumers of information the necessary tools to expedite the processes in which we send and receive that information. Communication technology will continue to push the boundaries of what we believe to be possible.
Dominick, Joseph R. The Dynamics of Mass Communication Media in the Digital Age. McGraw-Hill, 2009.
Works Cited
Dominick, Joseph R. The Dynamics of Mass Communication Media in the Digital Age. McGraw-Hill, 2009.
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Croteau, D., Hoynes, W., & Milan, S. (2012). Media/society (4th ed.). Thousand Oaks, CA: Sage.
The downside to this convergence is that people no longer communicate face to face. People can read the news online and
David. "Mass Media and the Loss of Individuality." Web log post. Gatlog. N.p., 11 Sept. 2007. Web. 10 May 2014.
Baran, Stanley & Davis, Dennis. (2009) Introduction to Mass Communication Theory: Critical Theory . Massachusetts: Cengage Learning
Croteau, D., Hoynes, W., & Milan, S. (2012). Media/society (4th ed.). Thousand Oaks, CA: Sage.
After reading the articles and the DQ #1, the article provides major elements of convergence within the public and private sector. In my experience with working in the military and working with both public and private sectors, there are many more elements that are not necessarily essential but important. In simplest term the definition of convergence, means two or more things coming together working together and evolving to work as one. Coordination, Management, Policies and Regulations, these are three essential elements of convergence that within both sectors.
Mass Media. Ed. William Dudley. Farmington Hills, MI: Thompson Gale, 2005. 121-130.
Sinclair, John (2002) “Media and Communications : Theoretical Traditions”, in Stuart Cunningham and Graeme Turner (eds), The Media & Communications in Australia, Allen & Unwin, Sydney, pp.23-34.
...print media will forever change the news landscape because it will shift the power that was once in the hands of a few journalists in an office space to the average man on the corner thus connecting him more with the news and whatever particular discipline one would focus on, increasing involvement and sparking discourse amongst the general population.
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.