Public Relation Case Study

Sam is an undergraduate student who majored in Public Relation, and this his fourth year in college. And he thought college is not the best place to learn communication skills in Public Relation. From the book, and the class, he knows a lot about Public Relations. But, not like other subject, Public Relation are subjects which needed real experience in different situation. In other words, when different situation comes, he should know how to response is the best. Especially the communication situation, communication skills play the essential part in Public Relation. He notice that all those communication skills which he needed in Public Relation can not only learn from books. Then he started to practice all the skills he needed in Public

For this situation, Public Relation representative need to communication with public and if necessary, they need to have a speech in front of public. When they do the speech, the representatives need to enhance written rhetoric with ethos and pathos in presentation. The speech needs to be contagious. The Public Relation firm need to lead the thoughts that in the mind of public. Not only just state the opinion they want to say, but also influence the thoughts among public. In the college, we can practice this skill in presentation. The presentation is the same with the Public Relation one, just one difference is the audience. And when you practice more and more, you can do it well even in the public. You will get to know the tone you should use among the speech, the body language you should to pose, the speed you should

For instance, there is a new program in china called Internet plus. I found out when I did the interview with the Public Relation employee of a media company. She said there is a new program of Public Relation in China that is Internet Plus. The Internet Plus is the program to get Internet, cloud, big date and industry related. And this program is a government program, so there are different perspective we should concern about. First like the public, we need to get to know the thoughts in Public. And then the government, different group of people, the concerns of them are quite different. Furthermore, we need to know the requirements of different group of people. To practice the skill in college, we need to do more group discussion. In a group, different person has different thoughts. So the first step, we need to know the different thoughts and requirement of different. And then we can have easily deal with the group