Communication And Feedback: The Derivative Model Of Human Communication

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INTRODUCTION

Human Communication is one of the unique aspects in our everyday living. This quality differentiates us from the animals and other living beings on earth. It is often the most complicated and tedious task involving extreme effort and experience. Therefore, the thoughts and feeling of a person should be put across through an appropriate medium so that the listener/ receiver are able to perceive and comprehend the intended meaning of the sender. The success or failure of this process of communication can be determined through FEEDBACK. The effectiveness of communication and the level of understanding of the message by the receiver can be determined by the feedback given by the receiver. Feedback also tests the effectiveness …show more content…

Shannon’s model of Communication highlights the flow from the Source to the Receiver which includes the Social Construction, Perception, Language, Culture and Contexts.

Derivative model of Communication
The Intermediary Model
An interesting aspect of this model is that Feedback is a message or a group of messages. The feedback is an important source of information. Feedback follows the order of being transmitted, received and disrupted by any potential noise source. But this is not described in the intermediary model. This does not mean there is any less importance to feedback. The Sender evaluates the quality of his/her message based on the feedback he/she receives. It has to be noted that this model places the importance of feedback at a higher pedestal than the other models …show more content…

The communication happens between

o Consumers/ Creators o Messages o Languages and o Media

This explores the process of who said what to whom though which channel and what effect did it have on the other person. With reference to this model

“Who” – Consumers/ Creators
“What” – Messages
“Which Channel” – Languages and Media
“To Whom” – The Receivers

These sub concepts in the model are very complex and intricate with respect to language, media and the audience (Receivers). The interaction between the messages and the systems is explained at a fundamental level in this model. There is wide range of anticipation about the influence of feedback in this model. The effectiveness of the transmission of information lies in the Feedback received by the Creators. The consumers observe, interpret and attribute the message through the mediums and the quality of this process is accessed by the

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