Commodification In Django Unchained

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In the drama Django Unchained, directed by Quentin Tarantino, a black slave named Django found himself in the company of Dr. King Schultz, a German bounty, on a mission to capture the Brittle Brothers, which were the most-wanted criminals in the south part of the country. The mission happened to be successful, so Schultz freed Django and they got together on a travel that took them to Candyland, an infamous plantation where Django’s wife Broomhilda was still a slave. Django and Broomhilda used to live together before they were bought by different slave masters and forced to work in different locations. Dr. Schultz helped Django on plotting a scheme to lure Calvin Candie, the slave master who owned Candyland, in order to rescue Broomhilda: they…show more content…
When Calvin Candie found out that Django and Dr. King Schultz knew Broomhilda before and were in Candyland just because of their interest to buy her, he explores it by asking for a “ridiculous amount” of money. The commodification is so explicit in the film scene that Candie does not even deny his desire to make a profit and reach a perfect deal for the sale of a black person. hooks would interpret this as being devaluing the character of Broomhilda, since Mr. Candie tries to take advantage of her connection with Django, caring more about his profit and less about their feelings. Moreover, Calvin Candie seems to consider their emotions as irrelevant, as hooks pointed to be a consequence of the commodification of black culture. Another point that characterizes the scene as a representation of commodification is the decontextualization of racism, which is represented by the acts of Stephen, a slave at Candyland. This decontextualization is seen when Stephen helped Calvin Candie, even knowing that he was responsible for making black people suffer. Stephen’s character supports his slave master to explore Django and Broomhilda by snitching that they knew each other before and were just pretending to be unfamiliar. Stephen feels proud of his acts, which demonstrates the total lack of commitment to the fight of black people for equality and characterizes the devaluation of his…show more content…
According to Omi’s essay "In Living Color: Race and American Culture.", popular culture production is, somehow, contributing to the dissemination of a racist ideology since it poorly deals with the representation and the roles that different races play in the music industry (Omi 112). hooks and Omi agree in terms of considering the sales of products related to one culture as commodification, and they also agree that this commodification is racist. A good example of it is found in Omi’s essay: black artists have a special category, separated of white artists, which confirms the racism present in the sales of albums and the commodification of race-related products. This also relates to the movie scene since physical aspects of people are used to make them fit in different consumption categories and to determine different sales

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