Set yourself free is a public service announcement, targeting teenage group by Henry Inglis and Aaron McCann. This advertisement was first aired on January 29,2014 on YouTube website. At the beginning ,the commercial shows teenagers climbing out of their school windows and planning to play hooky for the day. The moment their teacher saw them escaping from the school, they were already on Volkswagen Van, which was brought in by their other friend. In the next scene, these love birds change their outfit from boring school uniform to fancy beach wear. Then, one of them have a casual look at the map and throw it out of the window and then they happen to enter into pristine beach. They manage to get in there by sneaking through a broken wire gate. They enjoy the waves of cold water in the sunny day and relaxing themselves by drinking bear. However, the advertisements takes an unexpected turn suddenly one of the girls happen to run out of water and steps on the landmine and her other two friends also get exploded in the same way, leaving one behind showered in blood. The camera then focus...
Allstate presents a very common and relatable brand of exigence, the emergence of reckless drivers during your day-to-day routine and how it causes situational and financial inconvenience. Because this is an issue that all drivers face the risk of, the range of audience applies to practically anyone with a driver’s license. Although, this infomercial does impact teenagers and their parents even more particularly by making this specific source of trouble embodied through an adolescent. The advertisment’s purpose is to remind you of the reasons why you should have insurance, by creating the scenario with a destructive girl. Beside that, Allstate wants to point out to viewers
MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers.
Cosmopolitan magazine use the appeal, “the need of escape” because they see their readers in need of the product and in need to feel free. An ad for Aussie three minute hair product, shows three ladies with perfect, beautiful hair on a beach wearing swimsuits. The picture is in black and white, highlighting the bodies making it look more artistic and beautiful, and also, making the reader more restful. “You don’t have to be a saint to perform a miracle.”(37). Having the calm effect and seeing the beach, readers would want to try the product and see if it really makes them feel free and calm. As Fowles said, “The desire to duck out of our social obligations, to seek out rest or adventure, frequently takes the form of one-person flight.”(Fowles, 146). Fowles describes it as a way to run away of our daily life. Advertisers here see the readers as individuals who are tired of daily life and in need of a break. In Cosmopolitan magazine, an ad about Dolce and Gabbana light blue cologne product for men. This ad shows a man and a woman on a beach with white underclothes o...
The free-market economy is based on supply and demand. The idea is that products will be manufactured and sold at adjusted levels such that a fair market price is maintained. In other words the selling price of an item will vary based on the demand and supply of that item, adjusting as economic conditions change. Advertising has a large effect on how the free-market functions. Alan Goldman, in an excerpt from Just Business (1983, found in Honest work by Ciulla, Martin and Solomon), justifies advertising in the free-market economy using four main arguments, that “it is consistent in a free- market economy”, ”it is not wasteful of economic resources”, “it provides certain indirect social benefits”, and it is “a valuable source of information” (Goldman, 1983, p.301). Goldman claims that for each one of these reasons there is a necessary and immediate need for advertising if our market economy is going to function properly and we will discuss his arguments below.
Every day people are bombarded with images and captions painting shiny, perfect illusions that await them just a quick purchase away. They are the illusions that it is possible to buy happiness, acceptance, and perfection. Although they are not the only temptations, the constant tug of these promises soon become dependences that plague the countless people seeking an escape from their lives. The main issue here is that society is afflicted with a series of addictions caused by social dislocation and family stress. Addictions which have fed, and been fed, by the overabundance of external stimulation by outside forces, such as free markets, and lack of internal well-being as a result of a degrading sense of family and community. In the following,
Kenneth Vogel’s Big Money explores the invasion of money into our political system. In the novel, Vogel explains one of the most important important events that is currently happening in today’s elections: donors. This, according to Vogel, has been brought on by a ruling in the case Citizens United vs. the Federal Election Commission. The result of this case destroyed finance restrictions, giving Corporations and Unions the same laws of freedom of speech as individual Americans. The novel opens in February of 2012 where Vogel sneaks into a donor banquet. As our current president, Barack Obama, gives his speech, Vogel makes a note of the President’s words. In particular, Vogel focuses on one line “You now have the potential
The purpose of this ad is to recognize all of the brave girls led by Taylor Swift. It hopes to achieve the idea that girls are brave as well it is not just men who face challenges in life. This can be said because of the text and pictures that are included in the ad. In the collage of pictures we can see many expositions why girls are also brave. For instance, in the picture with the road it can resemble a bright future with many challenges not just girls are willing to face, but also men. In addition the road also has a crack in between the yellow solid lines, but as soon as the road seems to be halfway the road is brighter and does not have cracked yellow lines resembling a bright future and how they are willing to risk things in
To make this argument I will first outline this thought with regard to this issue. Second, I will address an argument in support of Rousseau’s view. Third, I will entertain the strongest possible counterargument to my view; namely, the idea that the general will contradicts itself by forcing freedom upon those who gain no freedom from the general will. Fourth, I will rebut that counter argument by providing evidence that the general will is always in favor of the common good. Finally, I will conclude my paper by summarizing the main lines of the argument of my paper and reiterate my thesis that we can force people to be free.
Lately, advertisements concerning various issues, from smoking to drinking while driving, have been making a more significant impression by taking a more gritty and realistic approach with enhanced effects and plausible scenarios. COW, in particular, gets straight to the point; instead of simply referencing the issue, they faced it head-on –literally– presenting a small group of teenage girls getting into a deadly collision. The superior computer-generated imagery makes the depiction exceedingly graphic with violent blows to each victim of the vehicular calamity. In a few quick moments, the diversion of an insignificant text message sends a young driver drifting over the lane-dividing line, prompting a crash that involves multiple vehicles and several casualties, from the ignorant teens to an innocent young infant. To some, the video may not have as significan...
What is the price of freedom that was paid, and is being paid? Freedom was paid with anguish, pain, time, and lives. We, the inhabitants of America, are fortunate to see this land where we have unalienable human rights that are just basic and essential statutes. There is always a cost for something; furthermore there is a price on our freedom. We pay taxes, follow the land and society¡¯s regulations, vote, and so on. The topic of importance and eminence is how, why, and what paid for our freedom.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
The purpose of the advertisement is to stop smoking.Here, the intended audience is parents, one who are
In order for one to be successful with finances, one must have a budget plan. Dave Ramsey shares steps to achieve financial goals. It requires determination and consistency. This paper will discuss the principles that one must follow in order to achieve financial freedom. What is financial freedom? Different people may differ in opinions on the definition. According to Dave Ramsey, financial freedom is becoming debt free in order to be able to bless others with one’s resources. One starts the budgeting process by setting financial goals.
magazine ads, child are hit by one subliminal message after another. They are shown how this
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.